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Full-Text Articles in Business
Public Health Marketing: Is It Good And Is It Good For Everyone?, Stephen Holden, Damian Cox
Public Health Marketing: Is It Good And Is It Good For Everyone?, Stephen Holden, Damian Cox
Damian Cox
We define public health marketing broadly as the use of marketing tools (segmentation, targeting, positioning, and the four Ps) to encourage behaviour change that will deliver the social good defined as public health. We explore the ethical challenges and risks that confront public health and social marketers. In particular, we note that public health marketers with a self-defined goal of delivering a social good face two major ethical challenges: the first is establishing the ethicality of the social good itself; the second is distributing the social good in an ethically defensible way. In particular, we draw attention to the central …
Implementing A Mobile Wireless Environment In A Hospital Ward: Encouraging Adoption By Nursing, Julie Fisher, Linda Dawson, Stephen Weeding, Liza Heslop
Implementing A Mobile Wireless Environment In A Hospital Ward: Encouraging Adoption By Nursing, Julie Fisher, Linda Dawson, Stephen Weeding, Liza Heslop
Associate Professor Linda Dawson
Sophisticated technology is commonplace in most hospitals and increasingly mobile devices are being used in hospitals by clinical staff. Although the growth in mobile device usage in hospitals has the potential to contribute to better health and medical services delivery, nurses and doctors are still very reliant on paper-based information. Much of the research reported to date has focused on technical and design issues around mobile devices. Research that has focused on mobile device use in practice has tended to be from the perspective of doctors. This paper describes research which investigated key issues that arose as a result of …