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Full-Text Articles in Business
After Writing 730 Newspaper Columns Over 13 Years –Important Lessons Learned And Advice To Others, Don Daake, Edward Piatt
After Writing 730 Newspaper Columns Over 13 Years –Important Lessons Learned And Advice To Others, Don Daake, Edward Piatt
Scholar Week 2016 - present
Dr. Don Daake, Ph.D. (Florida State 1995), Business Professor Emeritus, and Dr. Edward Piatt, Ed.D. (ONU 2011), MBA Adjunct, share their secrets about writing and actually getting published. They are particularly interested in faculty and students who would like to join them as co-authors or anyone who enjoys writing and wants to get published. To paraphrase an old adage, "If a tree falls in the forest with no ears to hear, does it make a sound. It matters not for the tree has fallen." Our version “If you write something and practically no one reads it, have you really written …
Strategies That Weekly Print Newspapers Use In The Digital Age, Mia Alexander-Davis
Strategies That Weekly Print Newspapers Use In The Digital Age, Mia Alexander-Davis
Walden Dissertations and Doctoral Studies
The development of Web 2.0 transformed the distribution of information in the United States and challenged the print newspaper business model to develop an online presence. As a result, some weekly print newspaper managers were forced to develop digital strategies to maintain the viability of their organizations in a changing market. Grounded in Kotter’s change management model, the purpose of this qualitative multiple case study was to explore strategies weekly print newspaper managers used to create an online presence. The data sources were semistructured interviews with three weekly print newspaper managers and publicly available documents, including company archives, website data, …