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Strategies That Weekly Print Newspapers Use In The Digital Age, Mia Alexander-Davis
Strategies That Weekly Print Newspapers Use In The Digital Age, Mia Alexander-Davis
Walden Dissertations and Doctoral Studies
The development of Web 2.0 transformed the distribution of information in the United States and challenged the print newspaper business model to develop an online presence. As a result, some weekly print newspaper managers were forced to develop digital strategies to maintain the viability of their organizations in a changing market. Grounded in Kotter’s change management model, the purpose of this qualitative multiple case study was to explore strategies weekly print newspaper managers used to create an online presence. The data sources were semistructured interviews with three weekly print newspaper managers and publicly available documents, including company archives, website data, …