Open Access. Powered by Scholars. Published by Universities.®
- Keyword
-
- Communications (1)
- Communications leadership (1)
- Communications measurement (1)
- Corporate communications (1)
- DAC (1)
-
- Digital media (1)
- Ethnography (1)
- Inclusive leadership (1)
- Inclusivity (1)
- Leadership and change (1)
- Organization-public relationships (1)
- Organizational communications (1)
- PR leadership (1)
- Portraiture (1)
- Public relations curriculum (1)
- Public relations education (1)
- Public relations instruction (1)
- Public relations leadership (1)
- Social media (1)
- Social media measurement (1)
Articles 1 - 2 of 2
Full-Text Articles in Business
Exploring The Effectiveness Of Social And Digital Media Communications On Organization-Public Relationship Building With Employees, Iris Cumberbatch
Exploring The Effectiveness Of Social And Digital Media Communications On Organization-Public Relationship Building With Employees, Iris Cumberbatch
Antioch University Full-Text Dissertations & Theses
More than a decade after the emergence of social and digital media, professional communicators increasingly use these channels to interact with a wide array of stakeholders. Simultaneously, public relations (PR) and communications leaders seek to understand whether their efforts to communicate and engage with stakeholders through these channels are effective in establishing and building relationships, as well as to measure “effectiveness” in the new technology-driven communications landscape. With this study, I addressed a gap in the academic research with regard to understanding the effectiveness of social and digital media as a communications tool by assessing employees’ perceptions of their organization …
Come Together: Inclusive Leadership And Public Relations Education, Heather Paige Preston
Come Together: Inclusive Leadership And Public Relations Education, Heather Paige Preston
Antioch University Full-Text Dissertations & Theses
Multiple voices from educational and professional arenas have called for change in the way in which public relations undergraduates are prepared to navigate complex communication challenges in the 21st century. Some scholars have advanced leadership as a way to address this change, identifying the undergraduate public relations curriculum as the ideal place to introduce future practitioners to leadership as a way to better prepare them to initiate and participate in positive social change in complex contexts. However, scholars have neither made in-depth connections with leadership theory and practice, nor provided a framework for designing a curriculum for incorporating leadership into …