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Articles 1 - 16 of 16
Full-Text Articles in Business
Boutique Staffing Firm Internship: How Ai Is Changing The Staffing Industry, Garrett Larsen
Boutique Staffing Firm Internship: How Ai Is Changing The Staffing Industry, Garrett Larsen
Finance Undergraduate Honors Theses
This paper explores my experience as an Accounting, Finance, and Recruiting Intern for a boutique staffing firm in Memphis, Tennessee during the summer and winter of 2022 and my research on the current uses and future implications of artificial intelligence in the staffing industry. Specifically, it delves into my goals for the internship, my weekly tasks during the internship, and my observations of the internship. Based on my use of artificial intelligence for email marketing during the winter portion of the internship, I research the current uses of AI in the hiring process and the potential uses for the future. …
The Value Of Nfts, Angelina Tham
The Value Of Nfts, Angelina Tham
Dissertations, Theses, and Capstone Projects
Non-fungible token stories have flooded the media since the beginning of the COVID-19 pandemic. NFTs have changed the public’s views on art, finances, and the self. The emergence of Web 3 redefined ways of self expression with the help of NFTs. What are NFTs, how are they valuable, and how will they shape the future of digital art? The data visualization for this project indicates that the most popular type of crypto art is in the style of a profile picture. The discussion suggests that NFTs are in their infancy and there will be more to come from digital art, …
How The Financial Services Industry Is Utilizing Social Media To Expand Their Client Base, Kristen Stewart
How The Financial Services Industry Is Utilizing Social Media To Expand Their Client Base, Kristen Stewart
Marketing Undergraduate Honors Theses
Social media is becoming an increasingly important aspect of all companies’ marketing strategies. It is almost imperative for companies to advertise through social media if they want to have a fair chance of reaching the younger generation. In fact, “the majority (97%) of Gen Z consumers say they now use social media as their top source of shopping inspiration; 65% say they use social media to find entertaining content; and 61% of them are specifically interested in watching more video content” (Kastenholz, 2021). This proves that social media can make a significant and lasting impact on a company’s success. Social …
Creation Of A Home Bakery: A Business Plan, Erika Prusak
Creation Of A Home Bakery: A Business Plan, Erika Prusak
Honors Projects
Nothing exemplifies business knowledge more than creation of a business plan, and subsequently, creation of a business. Both pull together business knowledge of marketing, management, accounting, business law, supply chain, and finance. Business knowledge is then tied together with the mentality needed of an entrepreneur to tackle challenges and thrive for the moments when everything works out perfectly. Completing a business plan will organize my ideas and help me see my business clearly. It will help me identifies areas that I need to research more as well as areas I cannot figure out until I start it. My business plan …
How Do You Measure A Brand’S Value?, Samir Dixit
How Do You Measure A Brand’S Value?, Samir Dixit
Perspectives@SMU
There is an ISO standard, and a brand could be worth more than you initially thought
Sustaining Dental Practices Longer Than 5 Years, David Gagner
Sustaining Dental Practices Longer Than 5 Years, David Gagner
Walden Dissertations and Doctoral Studies
Dentists graduate dental school ready to practice dentistry, but 85% do not feel prepared by the dental school to open and manage the operations of a general dental practice. General systems theory grounded this multisite case study. The research provides information on 3 solo practitioner dental practices that sustained beyond 5 years in the Washington, DC suburbs. At each operating practice, the dentist who owned the practice and 1 employee that also worked at the practice during the first 5 years were interviewed. The dentist provided marketing documents used during the first 5 years of the practice operations. Data triangulation …
A Strategic Marketing And Financial Analysis Of Toys R Us, Ethan S. Thomison
A Strategic Marketing And Financial Analysis Of Toys R Us, Ethan S. Thomison
Lewis Honors College Capstone Collection
The following is a strategic marketing and financial analysis concerning the highly dynamic operations of Toys R Us.
Scholarly Pursuits: Business Insights From Driehaus Faculty Research
Scholarly Pursuits: Business Insights From Driehaus Faculty Research
Business Exchange
Lessons in Marketing from the "Obama Model"; Lack of Self-Awareness at Work Hurts Team Performance; Award-Winning Research Sheds Light on Shareholder Activism
Crm In Russia And U.S. -- Case Study From American Financial Service Industry, Tamilla Curtis, Tom Griffin, Donald Barrere
Crm In Russia And U.S. -- Case Study From American Financial Service Industry, Tamilla Curtis, Tom Griffin, Donald Barrere
Dr. Tamilla Curtis
This paper discusses Customer Relationship Management in two sharply contrasting business cultures: the United States and Russia. Included in the present work is a case study of a midsized American financial services firm that illustrates a common path to the decision to have a CRM system: the planning, selection, and the implementation of the CRM program, including a discussion of the likelihood of success. The clients in this case are Financial Advisors, who in turn sell the investment products to the end user individual investors. CRM in Russia is yet in its infancy as the economy emerges from 200 years …
Using Inoculation Messages To Protect “Stay In The Market” Beliefs During Financial Crises, Lindsay Lyles Dillingham
Using Inoculation Messages To Protect “Stay In The Market” Beliefs During Financial Crises, Lindsay Lyles Dillingham
Theses and Dissertations--Communication
This paper focuses on the problem of collapsed “stay in the market” (SIM) beliefs during financial crises. The primary purpose of this investigation was to ascertain whether or not inoculation messages represent a viable communication strategy to preemptively protect SIM beliefs during forthcoming financial crises. Ancillary purposes of this study were to further investigate the role of print and video crises, explicit instructions regarding post-inoculation talk (PIT), and gain and loss frame inoculation messages on the inoculation process. This study used a between subjects factorial design (3 x 2 plus four additional conditions) to explore ten hypotheses. Data collected from …
Reit White Paper, Frederic Juillet
Reit White Paper, Frederic Juillet
Frederic Juillet
Subject: Resulting from the recent financial crisis, this white paper discusses how to better defend shareholders’ investments in Real Estate Investment Trusts (REITs) for the long-term and how to reduce volatility in the REITs market.
Evaluating The Extent Of How Islamic Jordanian Banks Applied The Concept Of Islamic Banking Marketing From Customers View Points, Philadelphia University
Evaluating The Extent Of How Islamic Jordanian Banks Applied The Concept Of Islamic Banking Marketing From Customers View Points, Philadelphia University
Philadelphia University, Jordan
No abstract provided.
How Advertisers Mess With Our Minds And Wallets, Ann House
How Advertisers Mess With Our Minds And Wallets, Ann House
All Current Publications
This publication provides insight on how marketers gain consumers' interest and trust and what rights consumers are entitled to.
Motivations For Us Foreign Direct Investment, Christina Buoninfante
Motivations For Us Foreign Direct Investment, Christina Buoninfante
Honors College Theses
The purpose of this thesis is to determine US firms’ motivations for foreign direct investment and to explore to what extent US firms continue to invest into China and India. I first correlate the agricultural, industrial, and service sectors in the United States with those of China and India. I find that there is a positive relationship between the correlation of US sectors and the host country’s sectors and foreign direct investment into each sector. This supports the theory of Vernon’s product life cycle hypothesis, which explains that firms expand into lesser developed countries when their product becomes more sensitive …
Crm In Russia And U.S. -- Case Study From American Financial Service Industry, Tamilla Curtis, Tom Griffin, Donald Barrere
Crm In Russia And U.S. -- Case Study From American Financial Service Industry, Tamilla Curtis, Tom Griffin, Donald Barrere
Management, Marketing and Operations - Daytona Beach
This paper discusses Customer Relationship Management in two sharply contrasting business cultures: the United States and Russia. Included in the present work is a case study of a midsized American financial services firm that illustrates a common path to the decision to have a CRM system: the planning, selection, and the implementation of the CRM program, including a discussion of the likelihood of success. The clients in this case are Financial Advisors, who in turn sell the investment products to the end user individual investors. CRM in Russia is yet in its infancy as the economy emerges from 200 years …
Conflicting Paradigms: Alternative Islamic Approaches To Some Business Ethics, Javed A. Ansari, S. Zeeshan Arshad
Conflicting Paradigms: Alternative Islamic Approaches To Some Business Ethics, Javed A. Ansari, S. Zeeshan Arshad
Business Review
This paper contrasts orthodox and revisionist Islamic approaches to an evaluation of ethical issues related to capitalist marketing, employee management relationships and finance. It argues that while the orthodox Islamic ethical paradigm is fundamentally oppositional to capitalism revisionist discourses provide an Islamic legitimation of capitalist order and can provide an ideological framework for subsuming Islamic economy and society within global capitalism.