Open Access. Powered by Scholars. Published by Universities.®
Articles 1 - 2 of 2
Full-Text Articles in Business
Branding The Unbrandable: A Solution To Rebranding The Mta, Sydney Mcginn
Branding The Unbrandable: A Solution To Rebranding The Mta, Sydney Mcginn
Honors College Theses
No abstract provided.
How Has The Food Industry Manipulated The Way Consumers Perceive Food And Health?, Angelina Garavente
How Has The Food Industry Manipulated The Way Consumers Perceive Food And Health?, Angelina Garavente
Honors College Theses
Food is the most advertised commodity in the United States and food corporations spend on average over $36 billion a year on marketing and advertising (Albritton 172). Seventy percent of total advertising goes to market convenience foods, candy, snacks, soft drinks, desserts and alcohol (Albritton 172). As a result of the wide range of marketing on an even wider range of products, consumers have been taught to feel they have a considerable amount of choice. Ironically despite the array of brand-name commodities that give off this impression, only a few giant corporations control much of what is being offered.