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Full-Text Articles in Business
The Impact Of Visual Cues And Service Behavior On The Consumer Retail Experience, Taylor Bjerk
The Impact Of Visual Cues And Service Behavior On The Consumer Retail Experience, Taylor Bjerk
Undergraduate Honors Capstone Projects
With product differentiation low in the retail industry, businesses need to create strong brand images and increase customer loyalty in order to remain competitive. Visual merchandising is one tool that businesses have to communicate their message in a compelling and strategic manner. Within the scope of visual merchandising there are a number of atmospherics, or cues, which include visual, tactile, and auditory, that can be used in conjunction with one another to influence consumer behavior. Service encounters also have a strong influence on the consumer retail experience and must be managed effectively to make sure their influence is positive. All …
How Customer Shopping Motivation Influences Perceived Design Of The Retail Environment, Julie C. Steen
How Customer Shopping Motivation Influences Perceived Design Of The Retail Environment, Julie C. Steen
Atlantic Marketing Association Proceedings
Previous research shows that the decisions retailers make about the retail environment influence the amount of time customers spend in retail stores and the total amount of money spent in the retail store (Turley & Milliman 2000). One recent example of a retailer’s efforts to influence customers through the retail environment is Walmart’s Project Impact. In 2009, Walmart embarked on a five year plan to remodel seventy percent of its stores (Gregory 2009). Based on feedback from customers, Walmart sought to change several aspects of the retail environment, including reducing clutter, reducing crowding, wider aisles, clearer sight lines, brighter stores, …