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Full-Text Articles in Business
Wearing Your Heart On Your Sleeve: The Effects Of Conspicuous Compassion On Identity Signaling And Charitable Behavior, Zoe Rogers
Dissertations, Theses, and Capstone Projects
Conspicuous compassion is one type of prosocial behavior that involves the purchase and wearing of merchandise that supports a cause. This research considers the effects that conspicuous compassion has on signaling to others and signaling to the self and the factors that influence these types of signaling. This research shows that self-signaling is influenced more by whether the merchandise supported (vs. did not support) a cause, while other-signaling is more influenced by the public (vs. private) dimension of the message on the merchandise. This research also examines a two-path model of the effects of conspicuous compassion on subsequent charitable behavior, …
The Functional Approach To Creating The Self, Obinna O. Obilo
The Functional Approach To Creating The Self, Obinna O. Obilo
Doctoral Dissertations
Studying consumers is at the heart of the sub-discipline of consumer behavior; to truly understand the core of said consumers however, the marketing literature has focused on studying the self. The extant literature has discussed the self from several conceptual view points. As such, this study provides a rich theoretical review reaching back into the 19th century literature and extending into more recent developments related to cognitive social psychology. James' (1890) global tripartite model of the self is adopted, and the various avenues by which consumers create their `selves' are then explored, with particular focus on James' material self (bodily …