Open Access. Powered by Scholars. Published by Universities.®
- Institution
- Publication
- Publication Type
Articles 1 - 6 of 6
Full-Text Articles in Business
Sustainability Through Profitability: The Triple Bottom Line, Connie I. Reimers-Hild
Sustainability Through Profitability: The Triple Bottom Line, Connie I. Reimers-Hild
Connie I Reimers-Hild, PhD, CPC
Today’s highly competitive, globalized world requires organizations and businesses to think differently about how they are going to stay in business. Businesses can no longer afford to focus on profits as their sole purpose for existence. Organizations must instead think about the “Triple Bottom Line” and its implications for their ability to grow their brand, customer loyalty and profits.
Sustainability In Clothing Supply Chains: Implications For Marketing, Sudhindra Seshadri
Sustainability In Clothing Supply Chains: Implications For Marketing, Sudhindra Seshadri
Research Collection Lee Kong Chian School Of Business
Recommendations for sustainability strategies for business have predominantly taken an individual firm level perspective. Yet, sustainability efforts are by essence collaborative and span firm level boundaries. Multiple stakeholders espousing often divergent goals need to work together over long periods on sustainability collaborations. Well recognized externalities in the firm’s economic existence need to be addressed by multiple stakeholder skill sets and are fraught with high risks and uncertainties. These are conditions ripe for syndication, as financial and corporate syndicates have demonstrated.The rules of syndication cover the structure of membership, setting of goals and objectives, governance, incentives and sharing of rewards and …
Generation Y And Sustainability, Shelby L. Talbott
Generation Y And Sustainability, Shelby L. Talbott
Chancellor’s Honors Program Projects
No abstract provided.
Marketing To The Base Of The Pyramid: A Corporate Responsibility Approach With Case Inspired Strategies, Nicholas Santos, Gene R. Laczniak
Marketing To The Base Of The Pyramid: A Corporate Responsibility Approach With Case Inspired Strategies, Nicholas Santos, Gene R. Laczniak
Marketing Faculty Research and Publications
The economic and political outcomes of market globalization continue to be complex. As international corporations engage developing markets, they increasingly find consumers who lack market sophistication, meaningful purchasing options and economic leverage. Such conditions are ripe for the exploitation of these market segments but also can be mitigated by enlightened managers willing to thoughtfully consider their ethical and professional obligations to vulnerable consumers. This paper builds on a normative ethical framework, labeled the integrative justice model (IJM) for impoverished markets that was introduced in the marketing and public policy literature. Specifically, the paper will extend the normative ethics of the …
The Sustainable Corporation: Lessons From Avatar, Norm Borin
The Sustainable Corporation: Lessons From Avatar, Norm Borin
Norm A. Borin
This article uses the fictitious company RDA from the movie Avatar as a textbook case of corporate non-sustainability. We provide a list of mistakes RDA made and provide parallel corporate examples in our own society in the areas of stakeholder analysis, corporate governance and systems thinking using the triple bottom line. For each area we present a framework that companies could use to operate in a more sustainable manner.
Are Subcompact Cars Driving Consumers Towards Sustainable Transport, Enda Mcgovern
Are Subcompact Cars Driving Consumers Towards Sustainable Transport, Enda Mcgovern
WCBT Faculty Publications
Access to private transport is a critical component of the modern industrialized world but it is also recognized as a major source of carbon dioxide emissions, one of the global warming gases contributing to climate change. This paper looks at increased use of subcompact cars as a key component in developing a sustainable transport policy. These cars benefit the environment by emitting reduced levels of carbon emissions due to their smaller engines. This empirical research explores the opinions of Smart car owners in a focus group study. Smart car owners are primarily focused on reducing their costs due to difficult …