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Full-Text Articles in Business
Sustainability Through Profitability: The Triple Bottom Line, Connie I. Reimers-Hild
Sustainability Through Profitability: The Triple Bottom Line, Connie I. Reimers-Hild
Connie I Reimers-Hild, PhD, CPC
Today’s highly competitive, globalized world requires organizations and businesses to think differently about how they are going to stay in business. Businesses can no longer afford to focus on profits as their sole purpose for existence. Organizations must instead think about the “Triple Bottom Line” and its implications for their ability to grow their brand, customer loyalty and profits.
Technology Roadmap For Tesla Motors Sedan Ev, Abrahim Abdulsater, Aparna Balasubramanian, Bing Wang, Farshad Madani, Mohammad Mansour, Rajasree Talla
Technology Roadmap For Tesla Motors Sedan Ev, Abrahim Abdulsater, Aparna Balasubramanian, Bing Wang, Farshad Madani, Mohammad Mansour, Rajasree Talla
Engineering and Technology Management Student Projects
In order for the United States, as well as other nations, to decrease their dependency and reliance on imported fossil fuel, to control and reduce the largest source of their carbon emission, and to secure their national transportation system, a faster transition from the Internal Combustion Engine to the Electric Vehicle has to be promoted. The public and private sectors will have to work hand in hand to ensure reaching such a national goal.
This paper lays out a technology roadmap for a private company ‘Tesla Motors’, proposing a balanced mixed basket of Technology Push and market Pull strategy in …
Differentiation Of Social And Cause-Related Marketing In Professional Sport, Jennifer Renee Pharr, Nancy L. Lough
Differentiation Of Social And Cause-Related Marketing In Professional Sport, Jennifer Renee Pharr, Nancy L. Lough
Environmental & Occupational Health Faculty Publications
Several studies have focused on cause-related sport marketing (CRM), yet few have examined social marketing in sport. The purpose of this study was to show how both are unique strategies employed in sport to achieve corporate social responsibility. A qualitative content analysis was utilized to analyze the outreach programs of the NBA, NFL, NHL and MLB as described on each website. A directed content analysis was used to categorize outreach programs as CRM, social marketing or other community outreach based on five variables that differentiate each strategy. Forty three programs were evaluated. Twenty two (51.2%) were categorized as social marketing, …