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Full-Text Articles in Business

Social Recruiting: The Role Of Social Networking Websites In The Hiring Practices Of Major Advertising And Public Relations Firms, Keri Cook Apr 2012

Social Recruiting: The Role Of Social Networking Websites In The Hiring Practices Of Major Advertising And Public Relations Firms, Keri Cook

Senior Honors Theses

The purpose of this study is to determine the role that professional networking websites, such as LinkedIn, play in the hiring decisions of talent recruiters at major advertising and public relations firms. A study of literature relating to social media, traditional recruitment techniques and legal implications regarding the use of networking websites in the hiring process provided a foundation for the study. Primary research, in the form of online surveys distributed to hiring managers at some of the largest international advertising and public relations firms, was conducted to set a foundation for understanding the use of networking websites in the …


The Information Technology Workforce: A Comparison Of Critical Skills Of Client And Service Providers, Information Systems Management, Stephen Hawks, Kate Kaiser, Tim Goles, Christine V. Bullen, Judith C. Simon, Cynthia M. Beath, Kevin P. Gallagher, Keith Frampton Jan 2012

The Information Technology Workforce: A Comparison Of Critical Skills Of Client And Service Providers, Information Systems Management, Stephen Hawks, Kate Kaiser, Tim Goles, Christine V. Bullen, Judith C. Simon, Cynthia M. Beath, Kevin P. Gallagher, Keith Frampton

Marketing Faculty Research and Publications

In this article the authors explore similarities and differences in skill needs of IT service providers and the firms that providers service (clients). The results show that providers and clients are more similar than different with regard to desired skills. Client firms emphasize technical skills for new hires more than providers do despite saying that these are the skills they would outsource to providers. The results have implications for organizations’ recruiting and retention, for individuals’ career development, and for educational programs.