Business Commons^™

Social Media Helps Small Businesses, Nicholas J. Oxborrow

UNLV Theses, Dissertations, Professional Papers, and Capstones

Beemer and Shook (2009) explain that developing customers one at a time is the only way. There are no short cuts to this. Traditionally, a small business would develop their relationships by going from door-to-door to raise awareness and grow their brand. How fast they achieved this depended on the budget and time available to their business. Traditionally, large businesses had the power of reaching their markets through huge advertising budget, which small companies could not match.

In today’s business environment, social media has become a new marketing tool that is available to all businesses, that instantly develops relationships with …

Wisdom From Warren Buffett, Todd A. Finkle, Paul F. Buller

Marketing Faculty Scholarship

This article documents a trip that was made by students from a U.S. University to visit Warren Buffett, chairman and CEO of Berkshire Hathaway and the third richest man in the world at his Global Headquarters in Omaha, Nebraska. Every year, Buffett invites students from a select number of schools to Omaha to visit with him. In 2011, students from Gonzaga University were fortunate to be invited by Buffett based on new products that they created in an entrepreneurship course. This article discusses the strategy that this university used to get invited to visit Buffett, the activities that occurred throughout …