Business Commons^™

An Investigation Of The Impact Of Changing Social Norms On Female Clothing Attire Pre And Post Ww Ii, Bailey Marie Burningham

Undergraduate Honors Capstone Projects

Not only did World War II bring about changes to the economy and policy in the United States, it also changed women's fashion and, consequently, the way in which women's fashion was presented through marketing efforts. This study is an investigation of how changing social norms, as seen in various marketing material, may have impacted women's attire before and after World War II. The study will be conducted by analyzing various reports on how changes came to pass throughout this time, and how different factors may have instigated the change. Additionally, an analysis of marketing materials used pre and post …

Cuban Trade Relations Under The U.S. Embargo And Their Impact On Human Development, Elizabeth Drew Ernest

Senior Theses

This senior thesis analyzes the U.S. embargo against Cuba, including how it works and how it has impacted Cuba's trade relations with other countries and regions in addition to the U.S. It then explores the impact of the resulting trade relationships on human development in Cuba through the lens of the three dimensions of the Human Development Index: standard of living, health, and education.

Examining The Effects Of Culture On Preference Of Social Cause In Cause-Related Marketing: A Cross-Cultural Study Of The United States And Chile, Alicia Helfrich

Undergraduate Honors Thesis Collection

Cause-related marketing is a common business practice that aims to align strategic goals of a for-profit company with the social needs of the stakeholders and occurs most frequently when a portion of a purchase is donated to a designated social cause. The utilization of cause-related marketing has been shown to increase purchase intention of consumers. The present study examines the impact that culture has on consumer’s preference of social cause in a cause-related marketing campaign by comparing two countries, the United States and Chile. The researchers predicted that people from Chile and those with an interdependent self-construal would be more …

Chinese Outbound Tourists Food Consumption In The U.S.: An Extension Of The Theory Of Planned Behavior, Kaiyang Wu

UNLV Theses, Dissertations, Professional Papers, and Capstones

Although Chinese outbound tourists made enormous economic contribution to the U.S. restaurant industry, they seem to have the tendency to consume Chinese cuisine solely during their international trips. This study applies structural equation modeling (SEM) to evaluate different behavioral beliefs' impact on the intentions of Chinese outbound tourist unfamiliar ethnic food consumption in the U.S. Additionally, this research combines the Theory of Planned Behavior (TPB) and food neophobia, a food-related personality trait to better explain Chinese outbound tourists' food rejection behavior in the U.S.

Results of this study showed safety concern, acceptance of table manners, perceived communication gap and food …

Dressing Indian: Appropriation, Identity, And American Design, 1940-1968, Alison Rose Bazylinski

UNLV Theses, Dissertations, Professional Papers, and Capstones

This thesis examines the ways the American fashion industry and fashion publications appropriated aspects of Indian cultures as marketing tools from 1940 to 1968 and the ways representations stereotypes created through fashion outlets denoted American and individual, rather than Native, identity. Representational stereotypes created at the turn of the twentieth century provided fashion merchandisers and sellers with a home-grown marketing scheme, while the development of an American fashion industry based on mass-produced, ready-to-wear sportswear led to nation-wide dissemination and use of "Indian" colors, patterns, and designs.

The Impact Of Cultural And Religious Values On Television And Newspaper Advertising Content And Appeal: A Cross-Cultural Study Of The United States And The Arab World, Morris A. Kalliny

Theses and Dissertations - UTB/UTPA

Standardization versus adaptation of advertising has been a subject of great controversy that has been debated for more than 50 years. Scholars have pointed out the increasing demand for more cross-cultural research on advertising content that can contribute to the standardization versus adaptation debate. Scholars have also pointed out that although the Arab world offers great opportunities for multinational corporations, the Arab world has been severely neglected in academic research. To comply with this demand, this study investigates the similarities and differences of the manifestation of cultural and religious values in the U.S. and the Arab world (Egypt, Lebanon, Kuwait, …

First-Mover Advantage: A Cross-National Comparison Of Mature And Emerging Market Consumers' Attitudes Toward Pioneer And Follower Brands, Tarek T. Mady

Theses and Dissertations in Business Administration

A number of scholars suggest that the ability to accrue any competitive advantage stemming from time of entry is a function of the type of market being entered (e.g., Lieberman and Montgomery 1988; Kerin et al. 1992; Szymanski et al. 1995; VanderWerf and Mahon 1997). This dissertation extended the current behaviorally-based research domain of the field vis-a-vie a survey-based comparative study of mature market (U.S.) and emerging market (Indian) consumers' attitudes toward pioneer and follower brands. Two fundamental questions were asked: (1) Are there significant attitudinal differences between mature market and emerging market consumers based on order of …

Understanding The Digital Divide As It Relates To Electronic Commerce, Franklin D. Gaillard

Theses and Dissertations in Business Administration

There exists an electronic digital divide within the United States. This digital divide concerns access to the Internet and its corresponding technologies. The U.S. government is concerned about the digital divide because it appears that certain ethnic groups and income levels are being excluded from computer technologies and the Internet. These groups include African Americans and Hispanics, who are lagging the Caucasians significantly in gaining access to the Internet. For a while the gap between majority and minority groups appeared to be widening. Since Internet access is a prerequisite to electronic commerce, an understanding of the relationship between the digital …