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Articles 1 - 30 of 97
Full-Text Articles in Business
Marketing On A Shoestring In Not-For-Profits: No Pain No Gain, Knowledge@Smu
Marketing On A Shoestring In Not-For-Profits: No Pain No Gain, Knowledge@Smu
Knowledge@SMU
Sarah Mavrinac is the founder and president of not-for-profit financial education organisation, aidha, which started operations in January 2007 in Singapore. aidha offers training courses to women migrant workers, in particular those in domestic service. Mavrinac delivered a talk recently on “Marketing on a Shoestring -- The Challenge of Not-for-Profit Outreach", organised by the Centre for Marketing Excellence of the Lee Kong Chian School of Business, Singapore Management University.
2007 December, Office Of Communications & Marketing, Morehead State University.
2007 December, Office Of Communications & Marketing, Morehead State University.
Morehead State Press Release Archive, 1961 to the Present
Press releases for December of 2007.
Monitor Group's Go-To-Market Methodology Advocates The 'Outside-In' Approach, Knowledge@Smu
Monitor Group's Go-To-Market Methodology Advocates The 'Outside-In' Approach, Knowledge@Smu
Knowledge@SMU
How can companies, especially those operating in end-consumer industries and saturated markets, become successful? By transforming themselves into truly marketing-led organisations, advises the Monitor Group, a global management services firm. Monitor has developed a finely tuned go-to-market approach which calls for a fundamental shift at the leadership level from an inside-out perspective to an outside-in view of the marketplace.
2007 November, Office Of Communications & Marketing, Morehead State University.
2007 November, Office Of Communications & Marketing, Morehead State University.
Morehead State Press Release Archive, 1961 to the Present
Press releases for November of 2007.
Dunbar, Elijah, 1821-1911 (Sc 1335), Manuscripts & Folklife Archives
Dunbar, Elijah, 1821-1911 (Sc 1335), Manuscripts & Folklife Archives
MSS Finding Aids
Finding aid and scan (Click on "Additional Files" below) for Manuscripts Small Collection 1335. Letter written by Elijah Dunbar from Bowling Green, Kentucky, to his brother in Canton, Massachusetts. Evidently he and an associate were traveling piano salesmen. Dunbar vividly describes the terrible road conditions between Bowling Green and Elkton, Kentucky.
Inter-State Economic Development- Powered By Utilities, John R. Lombard
Inter-State Economic Development- Powered By Utilities, John R. Lombard
School of Public Service Faculty Publications
In 2000, a group of state business recruiters from New England joined to promote New England to corporate real estate and site selection consultants at IDRC’s1 World Congress in New York City. At roughly the same time, the two metropolitan areas of Hartford, Conn., and Springfield, Mass., formed the Hartford-Springfield Economic Partnership (HSEP). These informal ventures that cross state borders represent coalitions of business, academic, political and policy leaders working together to foster the combined regions’ economic well-being.
Prediction Software Identifies Cellphone, Cable And Internet Subscribers Who Are Likely To Defect And When, Knowledge@Smu
Prediction Software Identifies Cellphone, Cable And Internet Subscribers Who Are Likely To Defect And When, Knowledge@Smu
Knowledge@SMU
Winning new customers is expensive. More businesses are acting proactively to forestall losing existing clients by using predictive software to help pinpoint those likely to defect. Singapore Management University marketing professor Andre Bonfrer is working in partnership with George Knox (Tilburg University), Jehoshua Eliashberg (The Wharton School) and Jeongwen Chiang (Cheung Kong Graduate School of Business) to develop a predictive model targeted at the subscription-based service sector.
Forecasting In Rapidly Changing Environments: An Application To The Us Motion Picture Industry, Anirban Mukherjee, Kadiyali Vrinda
Forecasting In Rapidly Changing Environments: An Application To The Us Motion Picture Industry, Anirban Mukherjee, Kadiyali Vrinda
Research Collection Lee Kong Chian School Of Business
Markets with rapidly changing environments provide forecasting challenges because of fewer similarities between past and future outcomes. In this paper, we provide a methodology that enables forecasting with relatively short histories. The application is to the U.S. motion picture industry where we forecast revenues in theatrical, sales (DVD and VHS), and rental channels. Using short market histories of similar products, we account for (1) observed and unobserved movie-specific characteristics, (2) seasonality of demand, (3) competition within and across multiple distribution channels (4) market expansion, substitution and complementarity between movies inside and across distribution channels. We extend the multiplicative competitive interaction …
2007 October, Office Of Communications & Marketing, Morehead State University.
2007 October, Office Of Communications & Marketing, Morehead State University.
Morehead State Press Release Archive, 1961 to the Present
Press releases for October of 2007.
The Business Of Christianity: The Growing Market For Everything Christian, Peter A. Maresco
The Business Of Christianity: The Growing Market For Everything Christian, Peter A. Maresco
WCBT Faculty Publications
In 2008, McFarland Publishers, Inc. of Jefferson, North Carolina is scheduled to publish my book: The Business of Christianity: The Growing Market for Everything Christian. The premise of this book is to elaborate in some detail how entrepreneurs are marketing products and services to the Christian consumer that have never been marketed before. Before going into what these products and services are, I should point out that these markets have always existed. The difference is, however, that with the attention given to, Evangelism, the religious right and the growth of mega-churches, those with memberships in excess of 2,000, businessmen and …
Read, Emily Jane, 1839-1916 (Sc 1497), Manuscripts & Folklife Archives
Read, Emily Jane, 1839-1916 (Sc 1497), Manuscripts & Folklife Archives
MSS Finding Aids
Finding aid only for Manuscripts Small Collection 1497. Letter from Emily J. Read, Rich Pond, Kentucky, to an unnamed friend. she discusses peoplein the neighboring region and her husband's mercantile operation in Rich Pond.
Vol. Vi, Tab 38 - Ex. 33 - Email From Eric Eichmann, Eric Eichmann
Vol. Vi, Tab 38 - Ex. 33 - Email From Eric Eichmann, Eric Eichmann
Rosetta Stone v. Google (Joint Appendix)
Exhibits from the un-sealed joint appendix for Rosetta Stone Ltd., v. Google Inc., No. 10-2007, on appeal to the 4th Circuit. Issue presented: Under the Lanham Act, does the use of trademarked terms in keyword advertising result in infringement when there is evidence of actual confusion?
Factors Affecting Retailer Adoption Of The Internet In Ireland, Roisin Vize, Joseph Coughlan, Aileen Kennedy
Factors Affecting Retailer Adoption Of The Internet In Ireland, Roisin Vize, Joseph Coughlan, Aileen Kennedy
Conference papers
To date, most of the commentary on the impact of the Internet on retailing in Ireland has been anecdotal and there is a paucity of academic empirical research examining the factors affecting Internet adoption by retailers in Ireland. The primary aims of this research are to identify the key factors perceived as being influential in determining the resultant level of adoption among traditional retailers in Ireland and to examine the extent and level of its’ adoption in the Irish retail sector. This paper represents the results from an exploratory investigation employing multiple case studies as the first of a two-stage …
Digital Object Identifiers And Their Use In Libraries, Jue Wang
Digital Object Identifiers And Their Use In Libraries, Jue Wang
DLPS Faculty Publications
Digital Object Identifiers (DOIs) are persistent identifications that are assigned to any entity in order to manage intellectual content on digital networks. The DOI system has been managed by an open membership consortium, the International DOI Foundation (IDF), founded in 1998. Usage of the DOI system is cross-industry beyond academic publishing. This article provides an overview of what a DOI is; the structure of DOI; DOI Registration Agencies (RA); metadata associated with DOIs, and advantages for libraries.
Electronic Reserves And The Failed Confu Guidelines: A Place To Start Negotiations, Bryan M. Carson
Electronic Reserves And The Failed Confu Guidelines: A Place To Start Negotiations, Bryan M. Carson
DLPS Faculty Publications
No abstract provided.
The Importance Of Intellectual Property Licensing In 21st Century Libraries, Bryan M. Carson
The Importance Of Intellectual Property Licensing In 21st Century Libraries, Bryan M. Carson
DLPS Faculty Publications
No abstract provided.
How Do Word-Of-Mouth Reviews Affect Product Sales? Applying The Stock Market Analogy To Online Stores, Knowledge@Smu
How Do Word-Of-Mouth Reviews Affect Product Sales? Applying The Stock Market Analogy To Online Stores, Knowledge@Smu
Knowledge@SMU
Online word-of-mouth communication -- such as product reviews by consumers -- has become a major information source about product quality. Singapore Management University information systems professor Nan Hu and his team investigated both quantitative and qualitative aspects of online reviews using Amazon.com as their study base. They found that, besides review scores, consumers do pay attention to other contextual information such as a reviewer’s reputation and exposure. Hu’s research also showed that the longer an item is on the market, the smaller the impact of online reviews on sales.
Servicescapes: A Review Of Contemporary Empirical Research, Treasa Kearney, Aileen Kennedy, Joseph Coughlan
Servicescapes: A Review Of Contemporary Empirical Research, Treasa Kearney, Aileen Kennedy, Joseph Coughlan
Conference papers
This paper reviews forty three extant contemporary empirical servicescape studies conducted in the area. The review is limited to articles which focus on the servicescape as defined by Bitner (1992) and Mehrabian and Russell (1974) Pleasure, Arousal and Dominance (PAD) dimensions from environmental psychology. The publication time frame covers the period from 1980 to 2007. The review observes key patterns and trends within the literature. The content was analysed on the basis of issues such as research variables, methodological approaches, sampling methods, research origin and the theoretical frameworks underpinning the research. The analysis highlights gaps and further research directions that …
2007 September, Office Of Communications & Marketing, Morehead State University.
2007 September, Office Of Communications & Marketing, Morehead State University.
Morehead State Press Release Archive, 1961 to the Present
Press releases for September of 2007.
Understanding The Effectiveness Of Product Placement: The Roles Of Placement Congruency And Information Processing, Kavita Jayaraman, Jing Zhang
Understanding The Effectiveness Of Product Placement: The Roles Of Placement Congruency And Information Processing, Kavita Jayaraman, Jing Zhang
Faculty Publications
This project examined the influence of placement congruency and information processing on the effectiveness of product placement in a TV sitcom. In an experiment, we found that compared to an incongruently placed product, a congruently placed product elicited lower level of product recall, but more favorable product attitudes among respondents. Moreover, this attitudinal effect was more pronounced when the respondents engaged in incidental (vs. deliberate) information processing when they watched the TV program.
The Influence Of Online Word Of Mouth On Product Sales In Retail E-Commerce: An Empirical Investigation, Alanah Davis, Deepak Khazanchi
The Influence Of Online Word Of Mouth On Product Sales In Retail E-Commerce: An Empirical Investigation, Alanah Davis, Deepak Khazanchi
Information Systems and Quantitative Analysis Faculty Proceedings & Presentations
The ability to exchange opinions and experiences online is known as online word of mouth (WOM). Due to the high acceptance of consumers and their apparent reliance on online WOM it is important for organizations to understand how it works and what kind of impact it has on product sales. Using the well-established notions of volume and valence to describe online WOM, we empirically evaluate the hypothesized relationship between online WOM in a retail e-commerce site and actual product sales. Our analysis of the data shows that there is a significant change in the number of products sold following the …
Cultural Influences In Negotiations: A Four Country Comparitive Analysis, Lynn E. Metcalf, Allan Bird, Mark F. Peterson, Mahesh Shankarmahesh, Terri R. Lituchy
Cultural Influences In Negotiations: A Four Country Comparitive Analysis, Lynn E. Metcalf, Allan Bird, Mark F. Peterson, Mahesh Shankarmahesh, Terri R. Lituchy
Marketing
Empirical work systematically comparing variations across a range of countries is scarce. A comprehensive framework having the potential to yield comparable information across countries on 12 negotiating tendencies was proposed more than 20 years ago by Weiss and Stripp; however, the framework was never operationalized or empirically tested. A review of the negotiation and cross cultural research that have accumulated over the last two decades led to refinements in the definition of the dimensions in the framework. We operationalized four dimensions in the Negotiation Orientations Framework and developed the Negotiation Orientations Inventory (NOI) to assess individual orientations on those four …
2007 August, Office Of Communications & Marketing, Morehead State University.
2007 August, Office Of Communications & Marketing, Morehead State University.
Morehead State Press Release Archive, 1961 to the Present
Press releases for August of 2007.
Mapping Better Business Strategies With Gis (Geographic Information Systems), Knowledge@Smu
Mapping Better Business Strategies With Gis (Geographic Information Systems), Knowledge@Smu
Knowledge@SMU
McDonald’s in Japan uses GIS (Geographic Information Systems) to help identify promising new store sites by overlaying demographic information on maps. The value of location as a business measure is fast becoming an important consideration for organisations, and GIS is emerging as a powerful location intelligence tool. Singapore Management University information systems professor Kam Tin Seong is a strong advocate and promoter of GIS for doing better business. Knowledge@SMU talked to Kam about GIS in general, and about his research project using GIS as a tool to better understand Singapore’s sizzling property market.
Mitch Joel On Social Media: 'A Tectonic Shift In How We Communicate', Knowledge@Smu
Mitch Joel On Social Media: 'A Tectonic Shift In How We Communicate', Knowledge@Smu
Knowledge@SMU
Mitch Joel is president of Twist Image, a Montreal-based multimarketing agency, vice-chairman (Quebec) for IAB Canada (Interactive Advertising Bureau), and an executive on the eMarketing Council of the CMA (Canadian Marketing Association). Joel was in Singapore to attend the country’s first ever PodCamp from 30-31 July, hosted by the Singapore Management University (SMU). SMU corporate communication professor Michael Netzley talked to Joel about emerging social media channels and networks, and the business opportunities for building and marketing brands to these new consumer communities.
A Replicable, Zero-Based Model For Marketing Curriculum Innovation, Norm A. Borin, Lynn E. Metcalf, Brian C. Tietje
A Replicable, Zero-Based Model For Marketing Curriculum Innovation, Norm A. Borin, Lynn E. Metcalf, Brian C. Tietje
Marketing
As university curriculums inevitably change, their evolution typically occurs through a series of minor incremental adjustments to individual courses that cause the curriculum to lose strategic consistency and focus. This article demonstrates a zero-based approach to marketing curriculum innovation. The authors describe forces of change that led them to completely redesign their marketing curriculum, and they chronicle a replicable process that can be used to develop and launch an extensive transformation of an existing program that is focused yet adaptive. The process includes faculty commitment, consensus, collaboration, and compromise; stakeholder input; points of distinction; unifying themes; intended learning outcomes; instructional …
An Infinite Number Of Niche Markets': The Long Tail And 21st Century Economics, Knowledge@Smu
An Infinite Number Of Niche Markets': The Long Tail And 21st Century Economics, Knowledge@Smu
Knowledge@SMU
Ever since Chris Anderson coined the term “long tail” in a Wired magazine article in 2004 -- expanding on this idea in a bestselling book lat year called The Long Tail: Why the Future of Business Is Selling Less of More -- people have been applying the Long Tail concept to businesses everywhere, both online and offline. At a lecture in May this year held at the Singapore Management University and organised by the Digital Media Academy of Singapore, Anderson talked about the long tail phenomenon and how it can be applied to everything from Amazon.com to LEGO robots.
The 'Big Think Strategy' For Creativity And Innovation: Bernd Schmitt's New Book, Knowledge@Smu
The 'Big Think Strategy' For Creativity And Innovation: Bernd Schmitt's New Book, Knowledge@Smu
Knowledge@SMU
Bernd Schmitt, professor of international business at Columbia Business School in New York, is a driving force behind the concept of customer experiential marketing. Schmitt, who also directs Columbia’s Center on Global Brand Leadership, has published six books on the subject, three of them co-authored, with translations in 16 languages. While on a visit to Singapore in June, Schmitt provided Knowledge@SMU with a sneak preview of his new book, Big Think Strategy: How to Leverage Bold Ideas and Leave Small Thinking Behind, to be published in December.
Rethinking Customer Solutions: From Product Bundles To Relational Processes, Kapil Tuli, Ajay K. Kohli, Sundar G. Bharadwaj
Rethinking Customer Solutions: From Product Bundles To Relational Processes, Kapil Tuli, Ajay K. Kohli, Sundar G. Bharadwaj
Research Collection Lee Kong Chian School Of Business
This study draws on depth interviews with 49 managers in customer firms and 55 managers in supplier firms and on discussions with 21 managers in two focus groups to propose a new way of thinking about customer solutions. Extant literature and suppliers interviewed for this study view a solution as a customized and integrated combination of goods and services for meeting a customer's business needs. In contrast, customers view a solution as a set of customerâ€supplier relational processes comprising (1) customer requirements definition, (2) customization and integration of goods and/or services and (3) their deployment, and (4) postdeployment customer support, …
2007 July, Office Of Communications & Marketing, Morehead State University.
2007 July, Office Of Communications & Marketing, Morehead State University.
Morehead State Press Release Archive, 1961 to the Present
Press releases for July of 2007.