Open Access. Powered by Scholars. Published by Universities.®
Articles 1 - 1 of 1
Full-Text Articles in Business
Imr Case Study - Kleen, Brenda Cullen
Imr Case Study - Kleen, Brenda Cullen
Issues
This case looks at a firm's dilemma about whether or not to invest in developing an existing brand in a rapidly changing detergent product market. Three experts comment.