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Full-Text Articles in Business
Creating Cultural Capital: Cultural Entrepreneurship In Theory, Pedagogy And Practice, Olaf Kuhlke Ed., Annick Schramme Ed., René Kooyman Ed., A. Erin Bass, Ivana Milosevec, Dale Eesley
Creating Cultural Capital: Cultural Entrepreneurship In Theory, Pedagogy And Practice, Olaf Kuhlke Ed., Annick Schramme Ed., René Kooyman Ed., A. Erin Bass, Ivana Milosevec, Dale Eesley
Faculty Books and Monographs
Editor: Olaf Kuhlke, Annick Schramme, and René Kooyman
Chapter, Examining and reconciling identity issues among artist-entrepreneurs, co-authored by A. Erin Bass, UNO faculty member.
In recent years, the global creative economy has experienced unprecedented growth. Considerable research has been conducted to determine what exactly the creative economy is, what occupations are grouped together as such, and how it is to be measured. Organizations on various scales, from the United Nations to local governments, have released ‘creative’ or ‘cultural’ economy reports, developed policies for creative urban renewal, and directed attention to creative placemaking – the purposeful infusion of creative activity into …
Understanding Insights For Building Marketing Strategies For Women's Volleyball, Merideth Jewell, Steve Chen, Kenneth Henderson
Understanding Insights For Building Marketing Strategies For Women's Volleyball, Merideth Jewell, Steve Chen, Kenneth Henderson
Celebration of Student Scholarship Poster Sessions Archive
No abstract provided.
Use Of Social Media For Recruiting At Franziska Racker Centers, David Williams
Use Of Social Media For Recruiting At Franziska Racker Centers, David Williams
Capstone Projects 2015-Present
Can Franziska Racker Centers increase recruitment through paid advertising on social media, especially Facebook? • Are similar agencies in New York State using social media for recruiting? If so, is it producing adequate results? • How can Racker Centers’ better target local media for recruiting?
The Consumer-Based Brand Equity Development In The Australian Luxury And Upscale Hotel Sector, Sharon Shan
The Consumer-Based Brand Equity Development In The Australian Luxury And Upscale Hotel Sector, Sharon Shan
ECU Posters
A main strategy for a luxury or upscale hotel to succeed in a competitive market is to develop a strong brand which is recognised, trusted and preferred by the consumers. This strength of a brand is defined as the consumer-based brand equity. There is limited research identifying factors that drive consumer-based brand equity in the specific sectors of luxury and upscale hotels. This limits managers in this sector in being able to efficiently manage their brands. Therefore, the current research investigated antecedents and measurements of consumer-based brand equity, based on the specific hotel consumers’ expectations and perceptions of a strong …