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Articles 1 - 5 of 5
Full-Text Articles in Business
Built Ford Tough, Again: Does Each Generational Group Of Consumers Associate The New Ford Bronco With Positive Feelings Of Nostalgia?, Liv R. Wilson, Emily J. Plant
Built Ford Tough, Again: Does Each Generational Group Of Consumers Associate The New Ford Bronco With Positive Feelings Of Nostalgia?, Liv R. Wilson, Emily J. Plant
Undergraduate Theses, Professional Papers, and Capstone Artifacts
This marketing research paper investigates whether various generational groups of consumers associate the new Ford Bronco with positive feelings of nostalgia. The study conducted a comprehensive survey with 420 respondents to determine the extent of nostalgia evoked by new Ford Bronco advertisements among consumers of different age groups. The results of the research suggest a strong and affirmative response to the new Ford Bronco advertisements across all generational cohorts. This implies that the marketing strategy employed by Ford effectively taps into a universal sense of nostalgia, transcending generational boundaries. This finding underscores the brand's ability to connect with consumers of …
Marketing Synergy: Digital Product Development & Marketing Strategy, Laura M. Clague
Marketing Synergy: Digital Product Development & Marketing Strategy, Laura M. Clague
Undergraduate Theses, Professional Papers, and Capstone Artifacts
An extension of Marketing Analytics class BMKT: 440, this research delves into marketing efforts employed to promote "Chubby’s Swatch Book," a plus-size fashion guide tailored for college girls and a college lifestyle. The guide was created by a college student to address the challenges faced by plus-size individuals in finding fashionable and fitting clothing. The study spans a four-week marketing campaign, focusing on branding, social media marketing, and content creation. This paper outlines the development of the "Chubby’s Swatch Book," it’s marketing strategies, and the effectiveness of said strategies through various metrics such as engagement rates, sales conversions, and follower …
Pixel Tracking And Utms: A Study Of Nintendo Co., Ltd., Samantha S. Clevenger
Pixel Tracking And Utms: A Study Of Nintendo Co., Ltd., Samantha S. Clevenger
Undergraduate Theses, Professional Papers, and Capstone Artifacts
No abstract provided.
Strategic Plan Presentation: Boeing, Mary E. Fewer
Strategic Plan Presentation: Boeing, Mary E. Fewer
Undergraduate Theses, Professional Papers, and Capstone Artifacts
After a thorough industry analysis and internal analysis of Boeing, it has been determined that Boeing should: pursue a nostalgic marketing plan where the company admits their recent mistakes and explains their solutions, focus on their market segment of defense contracts in light of both recent issues with Boeing's commercial airlines and impact of the airline industry due to COVID-19, and improve internal communications and human resource management by providing more transparent communication to Boeing staff and professional development programs with clear career paths.
Barnes & Noble: Business Analysis, Wendy Gregory
Barnes & Noble: Business Analysis, Wendy Gregory
Undergraduate Theses, Professional Papers, and Capstone Artifacts
This thesis identifies how to conduct a Business Analysis. The publicly traded company for this project is Barnes & Noble.