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The Influence Of Time Of Day On Traveler Website Conversions, Maryse Côté-Hamel
The Influence Of Time Of Day On Traveler Website Conversions, Maryse Côté-Hamel
TTRA Canada 2016 Conference
Through the analysis of the Quebec City Tourism website, the effect of the time of day of the visits on visitor conversions, which represent the attainment of specific objectives, will be investigated.
Tell Me At What Time You Usually Wake Up, I’Ll Tell You What Type Of Traveler You Are: An Investigation Of The Relationship Between Destination Canada “Explorer Quotient” Segmentation Method And Chronotype, Maryse Côté-Hamel
TTRA Canada 2016 Conference
While travelers diverge on their attitudes, beliefs, values, motivations and behaviours, they also vary in their chronotype (also called diurnal preference). The present research investigates the mediating influence of the chronotype on the relationship between Destination Canada "Explorer Quotient" and the length of planning prior to the trip.
Overcoming The Image Of Colombia: A Study Of Canadian Travel Agents, Meghan Barley, Frederic Dimanche
Overcoming The Image Of Colombia: A Study Of Canadian Travel Agents, Meghan Barley, Frederic Dimanche
TTRA Canada 2016 Conference
Introduction: The decision making process for individuals who are considering traveling to a particular destination can be influenced by several different factors. Among those factors is the influence that travel professionals such as tour operators and travel agents play in recommending, or not, a destination. This study was conducted to gain further insight into the role that travel intermediaries have in shaping and influencing their customer’s decision to visit a country. More specifically, the study investigates how Canadian travel agents perceive Colombia as a travel destination. Colombia as a country has developed a negative reputation, and has become associated …
Improving Service Experiences With Mobile Ethnography: The Case Of Two Attractions In Toronto, Frederic Dimanche, Chris Gibbs
Improving Service Experiences With Mobile Ethnography: The Case Of Two Attractions In Toronto, Frederic Dimanche, Chris Gibbs
TTRA Canada 2016 Conference
Introduction: Tourism destination competitiveness has been one of the main areas of research in the past twenty years (e.g., Dwyer & Kim, 2003; Enright & Newton, 2004; Ritchie & Crouch, 2003). The competitiveness of any destination relies, in part, on the quality of the customer experience that is delivered in its tourist attractions. More specifically, tourist satisfaction is based on visitors’ assessment of an experience as compared to their expectations. It is therefore essential for attractions to not only monitor visitor satisfaction, but also to continuously improve the design of the services and experiences that are provided. The purpose …