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A Diagnosis Of Inherent Problems In Enhancing Service Quality Through Internal Marketing And Organizational Identification In Macau And Singapore Casinos, Sudhir Kale, Sangita De
A Diagnosis Of Inherent Problems In Enhancing Service Quality Through Internal Marketing And Organizational Identification In Macau And Singapore Casinos, Sudhir Kale, Sangita De
Sudhir H. Kale
With spectacular growth in demand since opening the market to foreign competition, executives within the Macau casino industry have focused their attention on enhancing capacity and opening new casino properties. Meanwhile, the Singapore casino market, barely two years old, has already produced revenues comparable to the Las Vegas Strip. Despite stellar past successes, the long-term scenario for the casino industry in both Macau and Singapore could spell trouble. Specifically, service quality stands to suffer because operators have not devoted adequate thought to their service culture and internal marketing strategy. With overall capacity in Asia slated to increase significantly in the …
Designing And Delivering Compelling Experiences: Insights From The 2008 Democratic National Convention, Sudhir Kale, Robin Pentecost, Natalina Zlatevska
Designing And Delivering Compelling Experiences: Insights From The 2008 Democratic National Convention, Sudhir Kale, Robin Pentecost, Natalina Zlatevska
Sudhir H. Kale
Purpose – Joseph Pine and Jim Gilmore coined the term “experience economy” to describe a paradigm shift in consumption. To survive in this new economy, businesses must provide customers with memorable consumption experiences. The purpose of this paper is to suggest eight ingredients that need to be incorporated into a compelling experience. Commercial experience providers, not-for-profit organizations, and political entities stand to benefit by integrating these elements in the experiences they provide to their targeted constituencies.
Design/methodology/approach – A qualitative phenomenological case study approach is employed using the 2008 Democratic National Convention as the referent for dissemination of a compelling …
Globalization, Reterritorialization, And Marketing, Sudhir Kale, Natalina Zlatevska
Globalization, Reterritorialization, And Marketing, Sudhir Kale, Natalina Zlatevska
Sudhir H. Kale
Accelerated globalization has dramatically altered the ways in which people consume, work, gather information, play and define their identity. Most extant discourse on globalization, particularly in the business discipline, ignores the impact of globalization on the identity of those affected. One of the key characteristics of globalization is deterritorialization; the severance of social, political, and cultural practices from their native places. Deterritorialization potentially destabilizes people's identity. In response, individuals will undertake activities and behaviors which help them "reterritorialize" and restore their sense of identity. This phenomenon has interesting implications for researchers as well as practitioners.
A Trination Analysis Of Social Exchange Relationships In E-Dating, Sudhir Kale, Mark Spence
A Trination Analysis Of Social Exchange Relationships In E-Dating, Sudhir Kale, Mark Spence
Sudhir H. Kale
More than half a billion users across the globe have availed themselves of e-dating services. This chapter looks at the marketing and cross-cultural aspects of mate-seeking behavior in e-dating. We content analyzed 238 advertisements from online matrimonial sites in three countries: India (n=79), Hong Kong (n=80), and Australia (n=79). Frequencies of mention of the following ten attribute categories in the advertiser’s self-description were established using post hoc quantitative analysis: love, physical status, educational status, intellectual status, occupational status, entertainment services, money, demographic information, ethnic information, and personality traits. Past research on mate selection using personal ads and the three countries’ …