Open Access. Powered by Scholars. Published by Universities.®
- File Type
Articles 1 - 2 of 2
Full-Text Articles in Business
Profanity In Language In The Sales Setting: Sales Meeting Vs. Customer Interactions, Nicholas Prechel, Claudia Lopez Perez
Profanity In Language In The Sales Setting: Sales Meeting Vs. Customer Interactions, Nicholas Prechel, Claudia Lopez Perez
Student Scholar Showcase
No abstract provided.
Gender Inequality In Sport Illustrated Advertisements, Elizabeth Kelly
Gender Inequality In Sport Illustrated Advertisements, Elizabeth Kelly
Student Scholar Showcase
As sports have increased over the years, so has the media coverage and representation of teams and athletes. Women’s athletics drastically grew after the establishment of Title IX in 1972. As the participation of females in sport grew, so did the coverage of them. This study analyzes athletes modeled in advertisements of Sports Illustrated from 2010 – 2016. With a total of 497 advertisements analyzed, the improvement of female representation was evident. The number of female athletes featured in media outlets has increased, yet is still not equal to male athletes. While female athletes are featured more than previous years, …