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Articles 1 - 12 of 12
Full-Text Articles in Business
The Impact Of Macro Socio-Economic Drivers And Fiscal Policy On Expenditure Allocation And Attribute Preferences, Anirban Mukherjee, Andre Bonfrer
The Impact Of Macro Socio-Economic Drivers And Fiscal Policy On Expenditure Allocation And Attribute Preferences, Anirban Mukherjee, Andre Bonfrer
Research Collection Lee Kong Chian School Of Business
Our article investigates the effect of macro socio-economic drivers on Australian households’ allocation of expenditure in a category (household appliances) and conditional on the allocated category expenditure, preferences for products (clothes washers) within the category. At the category-level, we quantify the effect of changes in social mobility, disposable income, housing prices and the 2009 stimulus payments on purchase propensity and expenditure. At the product-level, we investigate how households trade off between price, energy efficiency and loading capacity conditional on allocated category expenditure, measuring nonhomotheticity in preferences. We use the model to study a number of hypothetical scenarios, where we simulate …
Divided We Stand: Defying Hegemony In Theory And Practice, Anne Gregory, Gregor Halff
Divided We Stand: Defying Hegemony In Theory And Practice, Anne Gregory, Gregor Halff
Research Collection Lee Kong Chian School Of Business
The last decade has seen the world becoming increasingly complex. One way of dealing with complexity, according to Schwab (2010a), is to look for certainties or solutions that impose order by simplifying. The authors contend that this is also happening in public relations practice and the academy. They criticise attempts to produce global models which lead to hegemony and argue for maintaining a diversity that reflects reality. They take the cases of the UK and Singapore as respective exemplars where hegemony has succeeded and where it needs to be resisted. They call for a professional and epistemological stand against hegemony.
Melbourne Mandate: Key Document Defining The Direction Of The Global Pr Industry And Endorsed By 160 000 Professionals, Jurrien Gregor Halff, Daniel Tisch, Anne Gregory, Jean Valin
Melbourne Mandate: Key Document Defining The Direction Of The Global Pr Industry And Endorsed By 160 000 Professionals, Jurrien Gregor Halff, Daniel Tisch, Anne Gregory, Jean Valin
Research Collection Lee Kong Chian School Of Business
No abstract provided.
Injecting Intelligence, Nirmalya Kumar, Phanish Puranam
Injecting Intelligence, Nirmalya Kumar, Phanish Puranam
Research Collection Lee Kong Chian School Of Business
India's highly qualified workforce is enabling it to lead the way in process innovation. Nirmalya Kumar and Phanish Puranam examine how Indian companies inject intelligence into the often mundane.
Sustainability In Clothing Supply Chains: Implications For Marketing, Sudhindra Seshadri
Sustainability In Clothing Supply Chains: Implications For Marketing, Sudhindra Seshadri
Research Collection Lee Kong Chian School Of Business
Recommendations for sustainability strategies for business have predominantly taken an individual firm level perspective. Yet, sustainability efforts are by essence collaborative and span firm level boundaries. Multiple stakeholders espousing often divergent goals need to work together over long periods on sustainability collaborations. Well recognized externalities in the firm’s economic existence need to be addressed by multiple stakeholder skill sets and are fraught with high risks and uncertainties. These are conditions ripe for syndication, as financial and corporate syndicates have demonstrated.The rules of syndication cover the structure of membership, setting of goals and objectives, governance, incentives and sharing of rewards and …
On The Value Relevance Of Retailer Advertising Spending And Same-Store Sales Growth, Kapil R. Tuli, Anirban Mukherjee, Marnik Dekimpe
On The Value Relevance Of Retailer Advertising Spending And Same-Store Sales Growth, Kapil R. Tuli, Anirban Mukherjee, Marnik Dekimpe
Research Collection Lee Kong Chian School Of Business
In response to recent calls to study factors that determine a retailer's stock price, this study draws on signaling theory to examine the impact of two key marketing metrics that are widely disclosed by retailers to investors, advertising spending and growth in same-store sales (COMPS), and highlights the moderating role of various firm- and sector-specific factors. Using a stock-response model estimated on a sample of 1,646 observations for 257 retailers, the authors find that the value relevance of advertising spending and COMPS depends on the financial condition of, and the competitive pressures faced by, the retailer. In addition, the positive …
Cuing Consumerism: Situational Materialism Undermines Personal And Social Well-Bein, Monika A. Bauer, James E. B. Wilkie, Jung K. Kim, Galen V. Bodenhausen
Cuing Consumerism: Situational Materialism Undermines Personal And Social Well-Bein, Monika A. Bauer, James E. B. Wilkie, Jung K. Kim, Galen V. Bodenhausen
Research Collection Lee Kong Chian School Of Business
Correlational evidence indicates that materialistic individuals experience relatively low levels of well-being. Across four experiments, we found that situational cuing can also trigger materialistic mind-sets, with similarly negative personal and social consequences. Merely viewing desirable consumer goods resulted in increases in materialistic concerns and led to heightened negative affect and reduced social involvement (Experiment 1). Framing a computer task as a “Consumer Reaction Study” led to a stronger automatic bias toward values reflecting self-enhancement, compared with framing the same task as a “Citizen Reaction Study” (Experiment 2). Consumer cues also increased competitiveness (Experiment 3) and selfishness in a water-conservation dilemma …
Spillover Effects Of Ingredient Branded Strategies On Brand Choice: A Field Study, Swaminathan Vanitha, Srinivas K. Reddy, Sara Loughran Dommer
Spillover Effects Of Ingredient Branded Strategies On Brand Choice: A Field Study, Swaminathan Vanitha, Srinivas K. Reddy, Sara Loughran Dommer
Research Collection Lee Kong Chian School Of Business
Ingredient branding, or the use of two or more brand names on a single product, is widely seen as providing significant benefits in terms of increased product differentiation and greater market share. The association between two brand names can both enhance and dilute the brand equity of the host brand name and the ingredient brand name. This research examines the behavioral spillover effects associated with cobranded strategies across segments of consumers that vary in their prior brand commitment or loyalty. Different from previous research, this paper uses A.C. Nielsen scanner panel data to investigate the behavioral spillover effects of ingredient …
The Competitive Dynamics Of New Dvd Releases, Anirban Mukherjee, Vrinda Kadiyali
The Competitive Dynamics Of New Dvd Releases, Anirban Mukherjee, Vrinda Kadiyali
Research Collection Lee Kong Chian School Of Business
In the U.S. motion picture industry, DVDs are increasingly a major source of revenue for moviestudios. Two important strategic decisions for DVDs are the release date and price. Industry evidencesuggests studios consider various release options as evidenced by their pre-release announcements. Whendeciding DVD release dates and prices, studios must consider the following. First, weeks of high demandpotential, increase sales. Second, intense competition in weeks of peak demand might reduce marketshare, lower margins and lead to higher costs of release. Third, deferring a DVD release (e.g. to a nonpeakdemand week) after the movie’s theatrical run reduces the potential sales of the …
Pushing The Learning Curve Of Public Relations In Asia, Jurrien Gregor Halff
Pushing The Learning Curve Of Public Relations In Asia, Jurrien Gregor Halff
Research Collection Lee Kong Chian School Of Business
No abstract provided.
Teaching Public Relations To Students With A Confucian Cultural Background, Jurrien Gregor Halff
Teaching Public Relations To Students With A Confucian Cultural Background, Jurrien Gregor Halff
Research Collection Lee Kong Chian School Of Business
This paper explores how the Confucian cultural background of students influences their perceptions of and reaction to the dominant public relations curriculum from the ‘West’. Using focus groups of Asian students, three heuristics that affect the students’ affinity to learn public relations are identified. Instructors working with students from a Confucian cultural background are advised to incorporate these heuristics when planning their curriculum.
Preface, Nirmalya Kumar
Preface, Nirmalya Kumar
Research Collection Lee Kong Chian School Of Business
As late as 2001, Indian outward investment was less than US $1 billion. Instead, India, like all developing countries, was actively courting foreign investment into the country. By 2006, India had reached the tipping point. For the first time, Indian outward investment of US $10 billion had outstripped foreign investment into India. The spending spree continued unabated in 2007. Indian companies arranged or concluded US $21 billion in 40 foreign investment deals in January and February of 2007 alone. Moreover, Indian foreign investment in the financial year closing 31 March 2007 exceeded the cumulative total foreign investment by Indian companies …