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Full-Text Articles in Business
Indonesian Tourism’S Golden Moment, Singapore Management University
Indonesian Tourism’S Golden Moment, Singapore Management University
Perspectives@SMU
With a successful transition to luxury lifestyles in just a couple of generations, Indonesia’s next tourism hurdle is competitiveness. Once Indonesia’s key non-oil and gas revenue earner, luxury tourism needs to compete aggressively for the tourist dollar.
When The Brands Fail, Singapore Management University
When The Brands Fail, Singapore Management University
Perspectives@SMU
Good branding can help companies, but it can inflict serious damage when things go wrong
Why The Dog Ate My Newspaper!, Singapore Management University
Why The Dog Ate My Newspaper!, Singapore Management University
Perspectives@SMU
Singapore Press Holdings (SPH) rolls out its ‘Peel and Taste’ campaign. Multi-sensory marketing campaigns — which integrate at least one of the five senses into the marketing programme — are here to stay in the marketing industry, says Geoff Tan, SPH’s senior vice president and head of Strategic Marketing, of the trend which could see readers (or the family dog retrieving the paper) getting a taste of newly-launched food products in their favourite newspaper.