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Full-Text Articles in Business
The New Meaning Of Marketing: How Branding Changed The Fashion Industry, Leah Shesky
The New Meaning Of Marketing: How Branding Changed The Fashion Industry, Leah Shesky
Honors Theses
PowerPoint presentation discussing the changes to the fashion industry and the move towards branding and marketing.
Food Marketing Association: Fund Raising Task Force, Miranda K. Owen
Food Marketing Association: Fund Raising Task Force, Miranda K. Owen
Honors Theses
The objective of this project was to develop a sustainable fundraising program for the Food Marketing Association, a Western Michigan University student organization, which would not only provide income to the organization but provide an educational experience for the students. The concept was to contact a food manufacturer or marketing group and offer the resources of the student organization to introduce and test one of their new products on WMU's campus in exchange for a donation to the organization. The following report summarizes and outlines the process followed in order to obtain this position.
Easy: An Integrated Marketing Communications Program For The City Of New Orleans, Brett Rogers
Easy: An Integrated Marketing Communications Program For The City Of New Orleans, Brett Rogers
Honors Theses
The following is an integrated marketing communications program for the city of New Orleans entitled "Easy." The paper outlines the history of the marketing of New Orleans, as well as the city's current goals. A detailed summary of the current market is provided with detailed demographics and beliefs held, as well as the segmentation variables that will be used within the "Easy" campaign to define the targeted audiences. The PRIZM NE segmentation system is used to better define the target markets of the campaign. Broadly defined, the two targeted segments of the campaign are: 1. younger families with children who …