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Full-Text Articles in Business
B2b Social Media Marketing: From Information To Decision To Retention, Roisin Vize, Monique Sherrett
B2b Social Media Marketing: From Information To Decision To Retention, Roisin Vize, Monique Sherrett
Books/Book Chapters
Social networks in a business context, are referred to as two or more connected business relationships, where an ‘exchange’ exists between business partners. The concept of a ‘network’ is based on the establishment of ties between individuals, groups of people, organizational departments or corporations, that leads to the creation of social networks (Michaelidou et al., 2011:1154). Advances in web-based technology and innovation have changed the nature of social networks. Where traditional social networks involve personal and social interaction of people these interactions are now mediated by computers and web connected devices such as mobile phones, laptops, and e-notebooks. The advent …
Understanding How Immigrant Entrepreneurs View Business Opportunity Formation Through Ethnicity, Kingsley C. Njoku, Thomas M. Cooney
Understanding How Immigrant Entrepreneurs View Business Opportunity Formation Through Ethnicity, Kingsley C. Njoku, Thomas M. Cooney
Books/Book Chapters
Given that international research is now consistently showing higher rates of entrepreneurial activity from immigrants above native people, research regarding our understanding of how immigrant entrepreneurs view business opportunity formation remains underdeveloped. Based upon a review of the literature, this chapter examines how ethnicity relates to business opportunity formation through constant interactions. It also introduces the Visual Mixed Embeddedness Framework as an empirical lens for understanding the differences in the business opportunity formation process models between immigrant and native entrepreneurs. By explaining how factors and traits from both home and host countries impact upon the immigrant entrepreneurial business activity process, …