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Marketing

University of Rhode Island

2019

Sustainability

Articles 1 - 2 of 2

Full-Text Articles in Business

Can Luxury Fashion Provide A Roadmap For Sustainability?, Zeynep Ozdamar-Ertekin Oct 2019

Can Luxury Fashion Provide A Roadmap For Sustainability?, Zeynep Ozdamar-Ertekin

Markets, Globalization & Development Review

Fashion industry is one of the prominent industries in the world with critical negative impacts on the social and ecological environments. It constitutes a very complex and fragmented industry. The currently dominant model of "fast fashion," fulfills the desires of consumers who aspire to wear luxury fashion brands but cannot afford them, by offering them similar styles at affordable prices. However, the main principles of fast fashion, which are speed, affordability, change, disposable trends and aesthetic fads, contradict with sustainability goals and principles. Luxury fashion, on the other hand, emphasizes longevity, durability, authenticity, craftsmanship and quality, and can therefore be …


More On The Pressing Global Problems, Socially And Ecologically, Deniz Atik, Nikhilesh Dholakia Oct 2019

More On The Pressing Global Problems, Socially And Ecologically, Deniz Atik, Nikhilesh Dholakia

Markets, Globalization & Development Review

No abstract provided.