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Articles 1 - 14 of 14
Full-Text Articles in Business
Investigating The Factors Impacting Retailers Evaluations Of Web Solution Providers, Roisin Vize, Aileen Kennedy, Joseph Coughlan, Fiona Ellis-Chadwick
Investigating The Factors Impacting Retailers Evaluations Of Web Solution Providers, Roisin Vize, Aileen Kennedy, Joseph Coughlan, Fiona Ellis-Chadwick
Conference papers
Relationship marketing has emerged as a central tenet in the B2B literature (Athanasopoulou, 2009). Research indicates that firms will be more successful if they build long term, mutually supportive relationships with their business customers (Rauyruen and Miller, 2007). Retailers are responding to ever increasing competitive challenges by building collaborative relationships with customers, suppliers and service providers. Increasingly SME retailers have been adopting third party web services to help them leverage the technical expertise and knowledge required to become more strategic in their e-business ventures (Ray and Ray, 2006). Such arrangements rely on relational exchange characterized by high levels of trust …
Benefits Of Continuing Professional Development In The Visual Communications Sector In Ireland, Con Kennedy
Benefits Of Continuing Professional Development In The Visual Communications Sector In Ireland, Con Kennedy
Other resources
This research is concerned with identifying the benefits of Continuous Professional Development for the Visual Communications sector in Ireland, with the aim of establishing what benefits exist for both the employee and employer. Research is undertaken to identify CPD programmes that currently exist in other industries in Ireland for the purpose of establishing commonalities and how this may apply to the Visual Communications sector. This is achieved through a combination of literature review, desk research, surveys of employees and employers in the Visual Communications sector and a number of semi-formal interviews with representatives from various industry sectors with established CPD …
The Effect Of Hedonic Motivations, Socialibility And Shyness On The Implusive Buying Tendencies Of The Irish Consumer, Mayank Dhaundiyal, Joseph Coughlan
The Effect Of Hedonic Motivations, Socialibility And Shyness On The Implusive Buying Tendencies Of The Irish Consumer, Mayank Dhaundiyal, Joseph Coughlan
Conference papers
Previous empirical studies have shown that consumers' hedonic shopping motivations can reliably predict their impulsive buying tendencies (IBT). Impulsivity has been shown to have strong roots in people’s personality (Verplanken and Herabadi 2001). This study extended current research to include two other personality constructs - shyness and sociability - that have not been tested against impulsivity in the literature. A questionnaire comprising of subscales of IBT, hedonic shopping motivations, shyness and sociability as developed by Verplanken and Herabadi (2001), Arnold and Reynolds (2003) and Cheek and Buss (1981) respectively was administered to 194 respondents in two prominent Dublin city centre …
The Mexican Economic Crisis Of 1982 And The Brazilian Economic Crisis Of 1999:Critical Junctures In Economic Policy?, Ana Maza
Articles
This paper utilises a new critical juncture framework to help us determine whether changes to Mexican macroeconomic policy in the early 1980s, and Brazilian macroeconomic policy at the turn of the century, were clean breaks with the past, or continuations of previously established policy pathways. The framework consists of three elements, which must be identified in sequence in order to declare, with some certainty, if an event was a critical juncture. These are crisis, ideational change, and radical policy change.
The Parent Child Purchase Relationship, Catriona Nash
The Parent Child Purchase Relationship, Catriona Nash
Masters
This is an interpretive inquiry into the ‘parent-child purchase relationship’. This study aims to understand the parent-child purchase relationship from the consumer perspective, rather than the much reported ‘vested interest’ perspective, in order to enhance and inform an understanding of the phenomenon. Commencing with an overview of current literature, specifically that of the pester power phenomenon, to contextualise the theoretical framework, the extant construct of pester power is examined along with detailed arguments from vested interest parties supported by international studies. The child consumer is examined from a cognitive and socialisation perspective, but more pertinently in relation to their influencers; …
Supreme Seafoods, Thomas Cooney
Supreme Seafoods, Thomas Cooney
Case studies
Fintan Barrett’s four year old daughter would often turn to him while playing and exclaim “what to do, Daddy?” Indeed, this very question of what to do next had frequently swirled around his own head as he considered the options that were now available to him and his business Supreme Seafoods. Some commentators had described the recent economic crisis as ‘a perfect storm’ and that analogy was particularly apt for someone operating in the fish industry. Although Fintan’s family had worked in the fishing industry for many generations, whether out at sea or processing and selling fish on land, the …
Clifford’S Fireplace Company Limited Brand Identity Project, Peter Dee
Clifford’S Fireplace Company Limited Brand Identity Project, Peter Dee
Other resources
Peter Dee - Strategic Design and Marketing Consultant, was responsible for the design and development of the brand identity for the Clifford’s Fireplaces Company which was used on business cards, letterhead, advertisements, promotional material and e-Commerce website. Clifford's Fireplaces Ltd. was established in 1947 and with over 65 years of experience in the fireplace and home heating business it is their goal to ensure that customers obtain the most appropriate products and services to meet their heating requirements. http://www.cliffordfireplaces.com
Irish Marketing Review, Vol. 20, No. 2, 2009, Aidan O'Driscoll
Irish Marketing Review, Vol. 20, No. 2, 2009, Aidan O'Driscoll
Issues
Special Issue: Finding an Irish Voice: Reflections on Celtic Consumer Society and Social Change, Edited by Alan Bradshaw, Pierre McDonagh and David Marshall
Irish Marketing Review, Vol. 20, No. 1, 2009, Aidan O'Driscoll
Irish Marketing Review, Vol. 20, No. 1, 2009, Aidan O'Driscoll
Issues
No abstract provided.
Questionnaire Used In The Dublin Visitor Suvey 2009, Gerard Dunne, Sheila Flanagan
Questionnaire Used In The Dublin Visitor Suvey 2009, Gerard Dunne, Sheila Flanagan
Reports
No abstract provided.
Motivation And Decision Making In City Break Travel, Gerard Dunne
Motivation And Decision Making In City Break Travel, Gerard Dunne
Articles
The demand for city breaks has been one of the major growth areas in travel and tourism in recent years. The city break product is generally considered to be different from other holiday products, particularly in a spatial and temporal context. However marketing strategies targeting this important tourism niche continue to be based on data that is often anecdotal and frequently inaccurate. This book explores the distinctive characteristics of this form of travel and in particular the motivations and decision making involved in taking such trips. The book presents a decision making continuum that highlights the variation that exists between …
The Coke Side Of Life:An Exploration Of Pre-Schoolers' Constructions Of Product And Selves Through Talk-In-Interaction Around Coca-Cola, Olivia Freeman
The Coke Side Of Life:An Exploration Of Pre-Schoolers' Constructions Of Product And Selves Through Talk-In-Interaction Around Coca-Cola, Olivia Freeman
Articles
Abstract Purpose – This paper proposes the activity-based focus group as a useful method with which to generate talk-in-interaction among pre-schoolers. Analytically, it aims to illustrate, how transcribed talk-in-interaction can be subjected to a discourse analytic lens, to produce insights into how pre-schoolers use ‘Coca-Cola’ as a conversational resource with which to build product-related meanings and social selves. Design/methodology/approach - Fourteen activity-based discussion groups with pre-schoolers aged between two and five years have been conducted in a number of settings including privately run Montessori schools and community based preschools in Dublin. The talk generated through these groups has been transcribed …
An Overview Of Discourse Analytical Approaches To Research, Brendan O'Rourke
An Overview Of Discourse Analytical Approaches To Research, Brendan O'Rourke
Books/Book Chapters
The field of discourse analysis (DA) is vast, varied and contested with traditions ranging from conversational analysis (Sacks, 1995, [1964-1972]), to more Foucauldian inspired approaches (e.g. Kendall & Wickham, 1999), to critical discourse approaches (Van Dijk, 2001; Fairclough, 2003). This diversity means that this overview is necessarily selective. Nonetheless, this introduction should provide a platform from where readers can then further investigate those currents of DA that are of particular interest. In order to locate DA within the range of methodology discussed in this volume, and to argue for the unity of various DA approaches, a short history is outlined. …
Internal Branding And Brand Commitment: A Quantitative Investigation Into Corporate Brand Building In A Retail Store Network, Edmund O'Callaghan
Internal Branding And Brand Commitment: A Quantitative Investigation Into Corporate Brand Building In A Retail Store Network, Edmund O'Callaghan
Conference proceedings
The aim of this quantitative study was to investigate the relationship between the perceived effectiveness of internal branding activities on brand commitment among owner managers within a retail store network of previously independent retailers. Brand commitment was hypothesized as essential for coherent and consistent corporate brand building within this context. Two new scales were developed and tested to measure internal branding and brand commitment. Perceived clarity of vision, core values and brand communications were highly correlated with strong brand commitment, while lack of perceived business supports and adequate reward systems were potential inhibitors. Interalia, findings validate the significance of internal …