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Product Placement On Television: An Effective Means Of Breaking Through The Clutter?, Alyssa Gold
Product Placement On Television: An Effective Means Of Breaking Through The Clutter?, Alyssa Gold
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Over the last few years product placement has become an important tool for advertisers trying to break through the clutter. This thesis investigates whether product placement on television is effective in reaching the college market.
Currently we live in a society in which people have learned to block out the hundreds of advertisements they are inundated with everyday. Product placement attempts to solve this problem by integrating products into various forms of entertainment, in which people can’t avoid the advertisement.
The main problem with the practice is that there is no standard industry method of measuring the value of a …