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Channels 2.0 - Delivering And Deploying On-Demand Solutions, David C. Thomas
Channels 2.0 - Delivering And Deploying On-Demand Solutions, David C. Thomas
David Chandler Thomas, PhD
The software industry is going through another major shift in the underlying platform; this time, from the ‘desktop’ to the ‘webtop.’ The change is disrupting the business models of both the independent software vendor (ISV) and the channel partners who have traditionally sold or deployed software on their behalf. As new players emerge, and the market shifts, a fresh look is needed at how software should be priced, sold, configured, deployed, and supported.