Business Commons^™

Student-Lead Marketing: It’S Your Story, Steve Zelows

Transformations: Presentation Slides

Story-brand marketing is a customer-facing approach that places the prospective participant at the center of their own success story. This presentation will share how a student researched, developed and applied this marketing strategy to a campaign to increase awareness the Recreation Management major. The transferable marketing principles will be shared as they can be applied to a variety of initiatives, particularly for those that center on creating meaningful experiences for the participant.