Business Commons^™

Hdm Model To Select Marketing Analyst Job Offer, Alex Tacco-Melendez

Engineering and Technology Management Student Projects

Times have changed and we no longer pick a career in terms of climbing the corporate ladder or to continue with a “family profession tradition” that will make our parents happy. We now select an occupation based on the satisfaction and fulfillment it will bring to our lives.

Nowadays, people spend significantly more time on the job than in any other single activity, making this a crucial decision that will influence their lifestyles.

Recent graduates and entry-level professionals are not only interested in receiving a fair remuneration at the end of each month, they are also seeking for companies that …

Enterprise Marketing Automation Software Selection, Anju Babu

Engineering and Technology Management Student Projects

Enterprises devote a large amount of time and effort in selecting software products that are critical to their competitive advantage, and one such software is the marketing automation software. The paper discusses in detail the different criteria and methodology for selecting one marketing automation software product among the leading products available in the market.

The selection process was identified as a multi-criteria decision-making (MCDM) problem and the methodology used for analysis was Hierarchical Decision Model (HDM), a variation of Analytic Hierarchy Process (AHP). Nine experts with different backgrounds in terms of job functions, functional experience, and geographies, who had expertise …