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Full-Text Articles in Business
Statistics-Based Anomaly Detection And Correction Method For Amazon Customer Reviews, Ishani Chatterjee
Statistics-Based Anomaly Detection And Correction Method For Amazon Customer Reviews, Ishani Chatterjee
Dissertations
People nowadays use the Internet to project their assessments, impressions, ideas, and observations about various subjects or products on numerous social networking sites. These sites serve as a great source of gathering information for data analytics, sentiment analysis, natural language processing, etc. The most critical challenge is interpreting this data and capturing the sentiment behind these expressions. Sentiment analysis is analyzing, processing, concluding, and inferencing subjective texts with the views. Companies use sentiment analysis to understand public opinions, perform market research, analyze brand reputation, recognize customer experiences, and study social media influence. According to the different needs for aspect granularity, …
Reserve Price Optimization In Display Advertising, Achir Kalra
Reserve Price Optimization In Display Advertising, Achir Kalra
Dissertations
Display advertising is the main type of online advertising, and it comes in the form of banner ads and rich media on publishers' websites. Publishers sell ad impressions, where an impression is one display of an ad in a web page. A common way to sell ad impressions is through real-time bidding (RTB). In 2019, advertisers in the United States spent nearly 60 billion U.S. dollars on programmatic digital display advertising. By 2022, expenditures are expected to increase to nearly 95 billion U.S. dollars. In general, the remaining impressions are sold directly by the publishers. The only way for publishers …