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Full-Text Articles in Business
Toni M. Conley - An Empirical Analysis Of How Purchase Decision Makers Arrive At A Fair Price For Subscription-Based Crm, Toni M. Conley
Toni M. Conley - An Empirical Analysis Of How Purchase Decision Makers Arrive At A Fair Price For Subscription-Based Crm, Toni M. Conley
Ronald E. McNair Scholars Program 2013
Internet based technologies have played an important role in the development of modern CRM applications over the last several years. They have been the critical driving force behind the rise of on-demand CRM, and have also enabled on-premise CRM vendors to dramatically simplify deployment and administration. As a result of this, business purchase decision makers are in the midst of a recent and accelerating shift in how they acquire marketing support solutions for their enterprises. They are moving from a CAPEX (capital expenditure) to an OPEX (operational expenditure) model. Many time, marketing support solutions acquired via an on-demand model (OPEX) …
Yunus Abdullah - Use Of Social Media By Businesses: A New Opportunity For Consulting Services By Accounting Firms, Yunus Abdullah
Yunus Abdullah - Use Of Social Media By Businesses: A New Opportunity For Consulting Services By Accounting Firms, Yunus Abdullah
Ronald E. McNair Scholars Program 2013
In the last 10 years, social media has been restructuring business policies and practices creating new business models. These models are shaping the internal and external aspects of businesses, improving efficiency, and hopefully yielding higher profits while reducing costs. At the same time, social media is being implemented in such internal operations as employee training, recruiting, communication within organizations, and building business loyalty. Businesses are becoming more dependent on social media, making social media an inevitable expectation of effective business models. The millennial are the new generation of adults who are taking over the business world. This generation of young …