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Marketing

Kennesaw State University

Experiential learning

2014

Articles 1 - 4 of 4

Full-Text Articles in Business

Electronic Reverse Auctions (E-Ras): Professional Selling And Purchasing Students' Reflections E-Sourcing Principles, Jacqueline A. Williams, Kathryn Dobie Jun 2014

Electronic Reverse Auctions (E-Ras): Professional Selling And Purchasing Students' Reflections E-Sourcing Principles, Jacqueline A. Williams, Kathryn Dobie

Atlantic Marketing Journal

No abstract provided.


Sixty-Seven Students, One Baseball Park And Eight Hundred Fans: Experiential Learning In Marketing, Dennis Bristow, Garth Harris, Rajesh Gulati, Kenneth Schneider Jun 2014

Sixty-Seven Students, One Baseball Park And Eight Hundred Fans: Experiential Learning In Marketing, Dennis Bristow, Garth Harris, Rajesh Gulati, Kenneth Schneider

Atlantic Marketing Journal

No abstract provided.


Experiential Learning In Second Life: A Simulation In Retail Management, Christy Ashley, Sharon Kibbe, Susan Thornton Jun 2014

Experiential Learning In Second Life: A Simulation In Retail Management, Christy Ashley, Sharon Kibbe, Susan Thornton

Atlantic Marketing Journal

No abstract provided.


Some Experiences Cannot Be Had At A Distance: The Importance Of Face-To-Face Settings For Building Professional Networking Skills, Kendra Harris, Jacqueline A. Williams Jun 2014

Some Experiences Cannot Be Had At A Distance: The Importance Of Face-To-Face Settings For Building Professional Networking Skills, Kendra Harris, Jacqueline A. Williams

Atlantic Marketing Journal

No abstract provided.