Business Commons^™

Eagle Aero Sport: Student-Built Aircraft, Rachael Bradshaw, Nick Bartholet

Undergraduate Research Symposium - Prescott

Eagle Aero Sport (EAS) is the first student operated aircraft build team at Embry-Riddle Aeronautical University. Our team allows students to gain hands-on experience in all aspects of aircraft production including: aircraft assembly, design engineering, management of production operations, finance, marketing, and team building skills. Through research, and consulting with the Experimental Aircraft Association, our airplane of choice is the Van’s RV-12. EAS is modifying the airplane to add real time flight test instrumentation for research. These instruments will gather data for aerodynamic, structural, as well as aircraft performance experiments. Presently, EAS is progressing with Build Team 60% complete and …

Marketing Analysis Of Scholarly Journals In A Social World, Hunter Watson

Discovery Day - Prescott

The next methodology to the Airline Quality Rating (AQR) Social Media metrics is to determine if scholarly platforms for future use can benefit the AQR. The AQR authored by Dr. Brent Bowen and Dr. Dean Headley introduced the Airline Quality Rating (AQR) in 1993 as an objective method for comparing and scoring airline performance in areas deemed to be important for consumers. The quantitative metrics from utilizing new marketing techniques have increased the audience members attracted to this report. With a digitalized driven society, social media has been the main benefactor in gaining new attention. Continuing on the process to …

What Factors Affect General Aviation Pilot Adoption Of Electronic Flight Bags?, Troy E. Techau

National Training Aircraft Symposium (NTAS)

Why do some pilots choose to use electronic flight bags (EFBs) in their flight operations, yet others continue to rely on traditional avionics and paper charts? Does the use of EFBs differ by age, gender, or flight experience?

EFBs, now a common tool in aviation, can display navigational charts, weather, and traffic information, and automate calculation of critical fuel and aircraft performance data. Research that uses EFBs as interactive nodes to exchange data with the System-Wide Information Management (SWIM) network is underway. Understanding what factors may explain differences in pilot adoption and use of EFB technology could shape regulations governing …

Airline Marketing Preferences, Kylie Johnson, Deborah Carstens Ph.D., Stephen Rice Ph.D.

Human Factors and Applied Psychology Student Conference

The aim of this research is to assess airline marketing strategies providing consumer preferences to better target potential customers. The airline industry has transformed over the years, and cost and amenities have been impacted in the airline evolution. There has been consideration of whether flight cost, or flight amenities and passenger experience should be analyzed to result in enhanced marketing in the airline industry. An online survey was issued to examine which flight amenities potential customers preferred. Furthermore, the length of the flight was examined to determine if consumer preferences changed for domestic versus international flights. The survey findings are …