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Farm To Label: A Critique Of Consumer Activism In The Sustainable Food Movement, Olivia Whitener
Farm To Label: A Critique Of Consumer Activism In The Sustainable Food Movement, Olivia Whitener
Pomona Senior Theses
“Local,” “organic,” “natural,” and “Fairtrade” are just several of the many claims adorning the food products that line grocery store shelves. These promises of environmental sustainability and social responsibility are pillars of the “good food revolution” sweeping the nation as consumers demand alternatives to the products of the industrial food system. Green consumerism, the premise that consumer demand for environmentally sustainable goods will bring about ecologically beneficial outcomes, is at the heart of the sustainable food movement. This thesis takes a critical look at the operation of green consumerism in the food system. It explores the ideology and shortcomings of …
The Sea Turtle As A Marketing Symbol For The Anti-Plastics Movement, Hannah Chiu
The Sea Turtle As A Marketing Symbol For The Anti-Plastics Movement, Hannah Chiu
Pitzer Senior Theses
The anti-plastic straw movement uses the sea turtle to bring an empathetic symbol to broaden the scope of the plastics problem in the ocean, giving the public a powerful visual image for the first time in the history of the anti-plastics movement. In this thesis, I build on existing conversations on charismatic megafauna and flagship species, to explore the emerging anti-plastic straw movement and its use of the sea turtle as a symbol. I also provide an analysis of the imagery and comments on social media sites of green marketing companies and non-governmental organizations. These social media sites, such as …