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How Did Family Businesses Deal With The Corona Crisis (Covid-19) In The Field Of Human Resource Management And Marketing? A Case Study Of Palestinian Family Businesses, Fatima Wahaish, Nidal Darwish
How Did Family Businesses Deal With The Corona Crisis (Covid-19) In The Field Of Human Resource Management And Marketing? A Case Study Of Palestinian Family Businesses, Fatima Wahaish, Nidal Darwish
Journal of the Arab American University مجلة الجامعة العربية الامريكية للبحوث
The study aimed at identifying how family-owned retail businesses in Ramallah and Al-Bireh Governorate dealt with the Corona crisis (Covid-19). The impacted areas demonstrated in the study are human resources and marketing. The study used the descriptive-analytical approach, and the questionnaire as a tool to collect data. The study population was made up of family businesses in the retail trade, which consisted of (164) companies of the targeted the sector according to the data available at the Chamber of Commerce and Industry of Ramallah and Al-Bireh Governorate. where the method of total survey was used, and thus the questionnaires were …
The Communication Methods Of The Receptionists And Their Influence On The Customers’ Retention: An Empirical Study On Private Hospitals In Libya, Yousf Ibrahim Aljoudimi
The Communication Methods Of The Receptionists And Their Influence On The Customers’ Retention: An Empirical Study On Private Hospitals In Libya, Yousf Ibrahim Aljoudimi
Journal of the Arab American University مجلة الجامعة العربية الامريكية للبحوث
Retention of customers is a focal point of any business, and following a certain retention policy expresses how effective the marketing strategy is. Although the previous studies-especially in the context of the services- focused on how retention is affected by several variables under purchasing behavior theory, they did not address the effect of the communication methods of the receptionists, which play a vital role when communicating directly/indirectly with the customers from the very beginning, during, end served, and retention stages. Therefore, this study is an attempt to bridge this research gap. The main aim of the current study is to …