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1989 December, Office Of Communications & Marketing, Morehead State University.

Morehead State Press Release Archive, 1961 to the Present

Morehead State University press releases for December of 1989.

1989 November, Office Of Communications & Marketing, Morehead State University.

Morehead State Press Release Archive, 1961 to the Present

Morehead State University press releases for November of 1989.

1989 October-December, Morehead State University. Office Of Athletics.

Morehead State Athletics Press Release Archives

Morehead State Athletics press releases from October to December of 1989.

1989 October, Office Of Communications & Marketing, Morehead State University.

Morehead State Press Release Archive, 1961 to the Present

Morehead State University press releases for October of 1989.

1989 September, Office Of Communications & Marketing, Morehead State University.

Morehead State Press Release Archive, 1961 to the Present

Morehead State University press releases for September of 1989.

Visitors To Wet N' Wild And Typhoon Lagoon: Focus Groups Of Central Florida Residents, Ady Milman

Dick Pope Sr. Institute Publications

The purpose of the focus group sessions was to identify major areas of concern among Central Florida residents who visited Wet N' Wild and Typhoon Lagoon. In particular, the discussions focused on visitors' experience, similarities and differences between the two parks, perception of value for money, perceived market appeal, retrn visits, advertising, and accessibility to the parks.

Wet N' Wild Mtv Summer Break Nights Impact Study, Ady Milman

Dick Pope Sr. Institute Publications

1. The majority of the respondents decided to come to the MTV Summer Break Nights event on the day of their visit or a day prior to their visit. 2. The majority of the respondents entered the park after 5 P.M. mainly because of the reduced admission price and time convenience. Almost a quarter entered after 5 P.M. because of the MTV event. 3. The respondents heard about the MTV Summer Break Nights event from other people, radio and TV. MTV was the major channel where information was gathered, as well as a local radio station (BJ 105). 4. The …

1989 August, Office Of Communications & Marketing, Morehead State University.

Morehead State Press Release Archive, 1961 to the Present

Morehead State University press releases for August of 1989.

1989 July, Office Of Communications & Marketing, Morehead State University.

Morehead State Press Release Archive, 1961 to the Present

Morehead State University press releases for July of 1989.

1989 June, Office Of Communications & Marketing, Morehead State University.

Morehead State Press Release Archive, 1961 to the Present

Morehead State University press releases for June of 1989.

1989 May, Office Of Communications & Marketing, Morehead State University.

Morehead State Press Release Archive, 1961 to the Present

Morehead State University press releases for May of 1989.

An Empirical Investigation Of The Evaluative Criteria Of Industrial Buyers, Daniel H. Mcquiston, Rockney G. Walters

Scholarship and Professional Work - Business

A factor analytic methodology is used to measure and interpret the evaluative criteria used by the functional roles represented in an industrial decision making unit during their consideration to purchase a piece of capital equipment. The results of the study indicate that the criteria employed by each decision maker during the evaluation of this equipment varied by functional role. The attributes contained in each evaluative dimension were directly related to each functional role primary job responsibility.

Ftc Activity And Presidential Effects Revisited, Jane S. Cromartie, Joseph Stewart Jr.

Marketing and Logistics Faculty Publications

Economist and former FTC Executive Director Bruce Yandle uses research by Stewart and Cromartie published previously in Presidential Studies Quarterly as a springboard for further analysis of the political economy of the FTC. He provides new data and suggests that perhaps the "party in power" model's attempt to explain regulatory politics should yield to con- gressional and special interest models. Reconsiderations of both studies clarify the meanings of the findings and suggest paths for future research on this topic. It is also suggested that it is probably premature to dispose of Presidential partisanship as a variable for analysis in future …

1989 April, Office Of Communications & Marketing, Morehead State University.

Morehead State Press Release Archive, 1961 to the Present

Morehead State University press releases for April of 1989.

1989 March, Office Of Communications & Marketing, Morehead State University.

Morehead State Press Release Archive, 1961 to the Present

Morehead State University press releases for March of 1989.

1989 February, Office Of Communications & Marketing, Morehead State University.

Morehead State Press Release Archive, 1961 to the Present

Morehead State University press releases for February of 1989.

The Evaluative Criteria Of Industrial Buyers: Implications For Sales Training,, Daniel H. Mcquiston, Rockney G. Walters

Scholarship and Professional Work - Business

Employs conceptual contributions from management, work networks, and organizational buying behavior research, and presents the results of a study which integrates these contributions through an internal marketing exchange model. Specifically, network analysis is used to describe purchasing workflow patterns within a single industrial firm. Both prescribed networks (i.e. hierarchical level departmental membership and product purchasing assignment) and emergent networks (i.e. position on the organizational boundary and centrality links within the firm’s buying system) are investigated. In addition, the position of a particular buyer is discussed in terms of his positional role within the organization’s internal marketing exchange system. Results provide …

Novelty, Complexity, And Importance As Causal Determinants Of Industrial Buyer Behavior, Daniel H. Mcquiston

Scholarship and Professional Work - Business

To successfully market their products, industrial vendors must determine who participates in an organizational purchase decision and what their influence is. Previous research has shown that participation and influence can vary across products and purchase situations. Though industrial marketing researchers would agree that there are different types of purchase situations, they would disagree on a taxonomy for describing them. The author uses past research as a point of departure and proposes a structural equations model that suggests the purchase situation attributes of novelty, complexity, and importance are causal determinants of participation and influence in an industrial purchase decision. The results …

1989 January-September, Morehead State University. Office Of Athletics.

Morehead State Athletics Press Release Archives

Morehead State Athletics press releases from January to September of 1989.

Wet N' Wild Marketing Study, Dick Pope Sr. Institute For Tourism Studies

Dick Pope Sr. Institute Publications

The primary objective of this proposed study is to analyze the existing and potential market of the Wet N' Wild. This will be achieved through the study of visitors and non-visitors perception of the park, and the identification of the socio demographic and travel characteristics of those who visited We N' Wild versus those who did not. In addition, the study will be to analyze the various features of the park and identify the visitors' opinions and satisfaction with each feature. Finally, the impact of media advertising on Wet N' Wild attendance will also be explored. The study will investigate …

Filter, Flavor ... Flim-Flam, Too!: Cigarette Advertising Content And Its Regulation, Richard W. Pollay

Richard W. Pollay

No abstract provided.

Irish Marketing Review, Vol. 4, No. 3. 1989/90, The Marketing Institute

Issues

The Irish Marketing Review deals with issues, developments, research and practice in Marketing.

Irish Marketing Review, Vol. 4, No.1, 1989, Unknown

Issues

The Irish Marketing Review deals with issues, developments, research and practice in Marketing.

Provident Counseling Inc.: A Marketing Video, Roberta Holler

Theses

Unavailable.

Capretto : A New Meat Industry, R J. Suiter

Journal of the Department of Agriculture, Western Australia, Series 4

Capretto is the term the Italians use for the meat from a goat upto 20 weeks old. For centuries goat meat has featured on tables from the Mediterranean to asia and the Pacific Islands.

Western Australian premium quality capretto has a dressed weight of between 6 and 1kg. Its pinkish flesh is tender and leaner than sheep meat, so it's ideal for the health conscious.

This article describes a market development programme undertaken by the Department of Agriculture's Goat Industry Development Unit (GIDU) and the Australian Cashmere Growers Association's (ACGA) Meat Marketing Committee to establish a premium market for capretto …

The Marketing Of Political Candidates: Current Tactics And Future Strategies, Clarke L. Caywood, Gene R. Laczniak

Marketing Faculty Research and Publications

Alexander Haig, Jr., a 1988 presidential hopeful, remarked, concerning campaign politics: "I have learned the secret of life--it's in marketing" (1986). The emergence of marketing in non-business organizations, so well documented in recent writings, is accented by its ascendancy in politics (Laczniak and Caywood 1987; "Four More years" 1985; Mauser 1983; Rothschild 1978). Any campaign manager interested in applying orthodox marketing principles to his or her craft will find the use of marketing techniques in the political sphere particularly instructive.

Cooperative International Direct Marketing: An Alternative For Asian-Pacific Countries To Increase Exports To Industrial Market Economies, Syed H. Akhter, Yusuf A. Choudhry

Marketing Faculty Research and Publications

Exporters from Asian-Pacific Countries can successfully establish marketing presence in Industrial Market Economies by directly marketing products in these country markets. Direct marketing potential in Industrial Marketing Economies can be determined by examining two critical factors: the direct marketing infrastructure and emerging environmental changes. Although the resource requirement for direct marketing is quite substantial, exporters, who combine their resources to engage in cooperative international direct marketing, will find it easier to establish marketing presence in Industrial Market Economics.

1989 January, Office Of Communications & Marketing, Morehead State University.

Morehead State Press Release Archive, 1961 to the Present

Morehead State University press releases for January of 1989.

International Market Entry Strategies And Level Of Involvement In Marketing Activities, Syed Akhter, Roberto Friedman

Marketing Faculty Research and Publications

No abstract provided.