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The Communication Methods Of The Receptionists And Their Influence On The Customers’ Retention: An Empirical Study On Private Hospitals In Libya, Yousf Ibrahim Aljoudimi
The Communication Methods Of The Receptionists And Their Influence On The Customers’ Retention: An Empirical Study On Private Hospitals In Libya, Yousf Ibrahim Aljoudimi
Journal of the Arab American University مجلة الجامعة العربية الامريكية للبحوث
Retention of customers is a focal point of any business, and following a certain retention policy expresses how effective the marketing strategy is. Although the previous studies-especially in the context of the services- focused on how retention is affected by several variables under purchasing behavior theory, they did not address the effect of the communication methods of the receptionists, which play a vital role when communicating directly/indirectly with the customers from the very beginning, during, end served, and retention stages. Therefore, this study is an attempt to bridge this research gap. The main aim of the current study is to …
Increasing Software As A Service (Saas) Customer Retention: Do Intangible Factors Matter?, Jim Schleckser
Increasing Software As A Service (Saas) Customer Retention: Do Intangible Factors Matter?, Jim Schleckser
Engaged Management ReView
This topic paper examines whether intangible customer relationship factors drive customer retention for a subscription-based software business. My analysis is based on a review of peer-reviewed articles that focus on renewal intent for subscription-based offerings. Subscription-based offers can include a range of products, from enterprise software to IT support to streaming video services. My findings indicate that intangible relationship factors are essential to the renewal intent of subscription-based software. Intangible relationship factors are not directly related to the product but do affect relationship quality, including social factors like trust and technical aspects like knowledge transfer. A company focused on customer …