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Full-Text Articles in Business
Understanding Consumers’ Motivations And Product Preferences For Deconsumption, Anubha Mishra Dr., Norm Borin, Joan Lindsey-Mullikin, Ram Krishnan
Understanding Consumers’ Motivations And Product Preferences For Deconsumption, Anubha Mishra Dr., Norm Borin, Joan Lindsey-Mullikin, Ram Krishnan
CSU Journal of Sustainability and Climate Change
The modern era features dramatic changes in consumer attitudes and behaviors related to consumption; this article investigates the motivations and product preferences of consumers who alter their consumption habits to obtain products that cause less damage or use fewer resources. The authors offer an empirical definition of such deconsumption and compare it with other terms used in prior literature to refer to resource-restricted purchases; they also propose consumer-oriented measures of deconsumption motivations and product preferences. The results reveal ten motivation factors that help explain why people choose to deconsume. Regression analysis further shows that product choice varies across these motives. …
An Institutional Perspective On Climate Change, Markets, And Consumption Across Three Countries, Delphine Godefroit-Winkel
An Institutional Perspective On Climate Change, Markets, And Consumption Across Three Countries, Delphine Godefroit-Winkel
Markets, Globalization & Development Review
This manuscript enriches knowledge about consumers’ responses to climate change actions. Through the lens of institutional theory, it examines the findings of three studies run in France, Morocco and the United States. In Morocco, consumers are more responsive to climate change actions when they are managed at the level of their country, and company. Moroccan consumers express ambivalent emotions when their supermarket engages in actions to combat climate change. In France, consumers are less responsive when their country engage in climate change actions, but they display positive responses towards their supermarkets’ climate change actions. In the United States, the responses …