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Effect Of Influencers On The Intention To Taste Local Food And Beverages, Yeliz Demir, Serkan Bertan
Effect Of Influencers On The Intention To Taste Local Food And Beverages, Yeliz Demir, Serkan Bertan
Journal of Mediterranean Tourism Research
The study aims to determine the impact of influencers promoting local food and beverages on individuals’ intention to taste local food. In this study, Instagram accounts were selected as the social media platform. The research data were obtained from Turkish Instagram users over the age of 18 by using an online survey and purposive sampling method, and usable data were obtained from 81 people. Of the participants, 56.8% stated that they follow Instagram accounts related to gastronomy, and 43.2% stated that they do not follow these social media accounts but look at the photos and videos of gastronomy accounts when …
Stakeholder-Based Problems In The Local Benefit Chain Of Tourism: A Study In Adıyaman, Elif Arica
Stakeholder-Based Problems In The Local Benefit Chain Of Tourism: A Study In Adıyaman, Elif Arica
Journal of Mediterranean Tourism Research
The geographical movement of large human societies is the phenomenal phenomenon of our time. This mobility is also a social event, and the cause-effect relationship has an impact area extending from the individual to the general. Similarly, tourism as a system is complex. Each element constituting this system operates on the axis of different purposes and processes and affects the tourism system. Based on this starting point, this study aims to examine tourism development problems in Adıyaman. In the research, data were collected from eight (8) tourism stakeholders between 05.01.2022 and 15.02.2022 by semi-structured interview method. The data were analyzed …