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Full-Text Articles in Business
The Relationship Between Social Media Use And Consumer Brand Engagement, Joshua Stein
The Relationship Between Social Media Use And Consumer Brand Engagement, Joshua Stein
Journal of Undergraduate Research at Minnesota State University, Mankato
The use of social media by businesses as a communication tool has grown rapidly in recent years. Despite this rapid adoption, little is known about the use of social media among consumers and its effect on brand behavior. This research study aims to fill this gap by investigating the relationship between social media use and consumer brand engagement. To conduct this research, an on-line survey was administered through Survey Monkey to 60 undergraduates ranging in age from 18-24 through a snowball method. Survey questions included: extent of social media use, willingness to engage with brands, views on online vs. offline …
Using Technology To Engage And Improve Millennial Students' Presentation Performance, Michael Rodriguez, Haya Ajjan, Earl Honeycutt
Using Technology To Engage And Improve Millennial Students' Presentation Performance, Michael Rodriguez, Haya Ajjan, Earl Honeycutt
Atlantic Marketing Journal
No abstract provided.