Open Access. Powered by Scholars. Published by Universities.®
Articles 1 - 1 of 1
Full-Text Articles in Business
Digital Marketing For Dance: Strategies, Analysis, And Discussion, Cydney Covert
Digital Marketing For Dance: Strategies, Analysis, And Discussion, Cydney Covert
IPS/BAS 495 Undergraduate Capstone Projects
This paper explores the importance of multiple factors in the digital marketing of dance organizations. Idaho's only professional ballet company, Ballet Idaho, is used as a case study to determine which marketing strategies are the most beneficial. Cross-referencing tactics from other dance organizations, this research aims to determine how companies can market their more abstract performances, include dancer perspectives in their content, and take advantage of peripheral cities in order to increase their audience-base.