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Articles 1 - 15 of 15
Full-Text Articles in Business
Learn From The Past, Covid-19 And Beyond: The Case Of Türkiye, Gül Erkol Bayram, Ali Turan Bayram, Melike Sak
Learn From The Past, Covid-19 And Beyond: The Case Of Türkiye, Gül Erkol Bayram, Ali Turan Bayram, Melike Sak
Journal of Mediterranean Tourism Research
The tourism sector has a delicate balance that is affected by its era. Political, economic, sociological problems and events affect the course of tourism, and when necessary, they can stop tourism movements. Epidemics affect tourism negatively. Covid-19 has a very different feature in terms of its effects on world tourism. In this context, the study examines the effects of Covid-19 on world and Turkish tourism. Within the scope of the study, related literature was reviewed, the effects of Covid-19 on world and Turkey tourism were examined with a qualitative approach. As a result, it can be expressed that travel restrictions …
Evaluation Of Street Foods By Tourism Stakeholders: The Case Of Batman, Hasan Önal Şeyhanlıoğlu, Berat Utku Becerikli
Evaluation Of Street Foods By Tourism Stakeholders: The Case Of Batman, Hasan Önal Şeyhanlıoğlu, Berat Utku Becerikli
Journal of Mediterranean Tourism Research
The aim of the research is to reveal the perspective of tourism stakeholders in Batman province on street delicacies. For this purpose, data were collected from 21 local stakeholders in Batman province by semi-structured interview method, which is one of the qualitative data collection techniques. The data of the study were obtained between 25.10.2023 and 25.11.2023. The data were analyzed with the help of the MAXQDA program. It was concluded that the participants had knowledge about Batman’s street delicacies. Another result of the research is that there are problems in the promotion and marketing of street delicacies. According to another …
The Assessment Of Digital Reviews By Foreign Visitors To Goreme Open Air Museum Within The Concept Of Cultural Tourism Destination, Egemen G. Tukenmez
The Assessment Of Digital Reviews By Foreign Visitors To Goreme Open Air Museum Within The Concept Of Cultural Tourism Destination, Egemen G. Tukenmez
Journal of Mediterranean Tourism Research
Cultural tourism is one of the most demanded types in tourism system by visitors and people tend to experience and witness historical and unique attractions of different types of destinations. Open-air museums constitute one of the structures that attract attention, especially for foreign visitors, within the scope of cultural tourism. With the development of technology and the increase of different channels in online travel platforms, people who visit open air museums begins to write comments about their experiences via these structures. In these comments, they possess different features of the open-air museums and factors that positively and negatively affect the …
The Effect Of Destination Image Between Place Attachment And Cuisine Brand Value: Beyağaç Culture And Tarhana Festival, Tuğçe Koştur, Serkan Bertan
The Effect Of Destination Image Between Place Attachment And Cuisine Brand Value: Beyağaç Culture And Tarhana Festival, Tuğçe Koştur, Serkan Bertan
Journal of Mediterranean Tourism Research
While meeting the food and beverage needs of the visitors participating in the festival, highlighting the elements of local cuisine is an important tool in promoting the culinary culture. The aim of this research is to measure the mediating effect of destination image on cuisine brand value and place attachment. Data were collected from visitors who participated in the Beyağaç Culture and Tarhana Festival with a questionnaire. The obtained data were analyzed with partial least squares structural equation modeling. In this context, according to the results of the research, it has been determined that the destination image has a mediating …
Effect Of Influencers On The Intention To Taste Local Food And Beverages, Yeliz Demir, Serkan Bertan
Effect Of Influencers On The Intention To Taste Local Food And Beverages, Yeliz Demir, Serkan Bertan
Journal of Mediterranean Tourism Research
The study aims to determine the impact of influencers promoting local food and beverages on individuals’ intention to taste local food. In this study, Instagram accounts were selected as the social media platform. The research data were obtained from Turkish Instagram users over the age of 18 by using an online survey and purposive sampling method, and usable data were obtained from 81 people. Of the participants, 56.8% stated that they follow Instagram accounts related to gastronomy, and 43.2% stated that they do not follow these social media accounts but look at the photos and videos of gastronomy accounts when …
The Effect Of Consumer-Based Authenticity On Attachment And Social Networks In Digital Context: Case Of Moroccan’S Terroir Products, Fatima E. Ouboutaib
The Effect Of Consumer-Based Authenticity On Attachment And Social Networks In Digital Context: Case Of Moroccan’S Terroir Products, Fatima E. Ouboutaib
Journal of Global Business Insights
The focus of this paper is to conceptualize and measure consumer-based authenticity as well as its effects on social networks (SN) and attachment. In addition, it explores the effect of consumer attachment. In order to address this focus, it suggests a framework for analyzing this relationship by using the Partial Least Squares Equation Modeling. This study utilizes applied quantitative research in the Moroccan context. The results showed that consumer-based authenticity represents a marketing tool that can influence purchase intention. The key contribution of this research is the feature of consumer authenticity that influences social network confidence. Consumers need to …
Effect Of The Intensity Of Instagram Usage As A Social Media Tool On Conspicuous Consumption, Duygu Firat
Effect Of The Intensity Of Instagram Usage As A Social Media Tool On Conspicuous Consumption, Duygu Firat
Journal of Global Business Insights
As internet usage grew, social media sites proliferated, and consumers began to use them more frequently. On social media, people share their daily lives, but they also express what they want to symbolize. This sharing includes conspicuous buying or consumption, presenting both opportunities and challenges for organizations. Therefore, the aim of this research was to investigate how the intensity of Instagram’s usage as a social media platform affects conspicuous consumption. The data was gathered through a questionnaire administered to Instagram users (N = 230). Partial least squares structural equation modeling (PLS-SEM) determined the effect of the intensity of Instagram’s …
Adaptation Of Small And Medium-Sized Enterprises In The Food Sector During The Pandemic: Position The Brand As Part Of The Community, Hardian E. Nurseto, Nila A. Windasari, Prasanti W. Sarli
Adaptation Of Small And Medium-Sized Enterprises In The Food Sector During The Pandemic: Position The Brand As Part Of The Community, Hardian E. Nurseto, Nila A. Windasari, Prasanti W. Sarli
Journal of Global Business Insights
This study explains how small and medium-sized enterprises (SMEs) in the food sector adapted during the pandemic. In-depth, semi-structured, hybrid interviews were conducted with fifteen SME owners in the food sector in Bandung, Indonesia. The study describes five business adaptation strategies using service-dominant logic (S-DL) and structural-functionalism theory: (a) relationship adaptation with suppliers and landlords, (b) employee adaptation, (c) product and sales adaptation, (d) operations adaptation, and (e) promotion adaptation. Findings show a holistic view of actor involvement in the business adaptation process linked to altruism, in which the business and all actors (i.e., suppliers, landlords, customers, employees, government, online …
An Indispensable Spice In Multicultural Hatay Cuisine: Sumac, Ibrahim Cekic
An Indispensable Spice In Multicultural Hatay Cuisine: Sumac, Ibrahim Cekic
Journal of Mediterranean Tourism Research
Hatay is an ancient city that has hosted dozens of civilizations in the history. Today, this city, which includes different ethnic groups, has a rich culinary culture shaped by cultural interactions. Spices are among the basic components of this cuisine. Locust powder, nutmeg, mahaleb, fennel, dried basil, cajun, Samandag’s red chili powder, zahtar, and sumac are among the most used spices in Hatay cuisine. This study was carried out to determine the traditional consumption patterns and uses of sumac, which is one of the spices identified with the gastronomic identity of Hatay. In this context, a semi-structured interview form consisting …
Bibliometric Analysis Of Academic Publications On Tourism And Humor, Omur N. Timurcanday Ozmen, Songul Gokhan
Bibliometric Analysis Of Academic Publications On Tourism And Humor, Omur N. Timurcanday Ozmen, Songul Gokhan
Journal of Mediterranean Tourism Research
The aim of this study is to examine academic publications related to tourism and humor by using bibliometric analysis method. Research data were collected using the Elsevier Scopus bibliometric database. In this context, 90 data, including articles, papers and book chapters at international level, were found in the search carried out on Scopus. Maxqda 2022 package program was used to analyze and visualize the obtained data. As a result, it was observed that publications on tourism and humor were relatively few between 1989 and 2007, and an increase in the number of publications between 2019-2022. The majority of publications are …
Stakeholder-Based Problems In The Local Benefit Chain Of Tourism: A Study In Adıyaman, Elif Arica
Stakeholder-Based Problems In The Local Benefit Chain Of Tourism: A Study In Adıyaman, Elif Arica
Journal of Mediterranean Tourism Research
The geographical movement of large human societies is the phenomenal phenomenon of our time. This mobility is also a social event, and the cause-effect relationship has an impact area extending from the individual to the general. Similarly, tourism as a system is complex. Each element constituting this system operates on the axis of different purposes and processes and affects the tourism system. Based on this starting point, this study aims to examine tourism development problems in Adıyaman. In the research, data were collected from eight (8) tourism stakeholders between 05.01.2022 and 15.02.2022 by semi-structured interview method. The data were analyzed …
Space Tourism As A New Experience: A Research On Gen-Z, Osman S. Sesliokuyucu, Ruveyda Koc, Ahmet Ozturk
Space Tourism As A New Experience: A Research On Gen-Z, Osman S. Sesliokuyucu, Ruveyda Koc, Ahmet Ozturk
Journal of Mediterranean Tourism Research
Space tourism will start to attract more attention in terms of the fact that tourist areas in the world are becoming more ordinary day by day, and in this process, it offers a new experience area to users of Gen-Z. In this context, the existing literature needs to reveal the perspective and intention to use Gen-Z, a newly developing field in parallel with the developments that constitute an important potential user group in this process. This study aims to reveal the factors that affect the intentions of Gen-Z tourists to avoid space tourism within the framework of the push-pull-mooring (PPM) …
Factors Influencing The Green Purchase Intention Among Consumers: An Empirical Study In Algeria, Abir Alalei, Muhammad T. Jan
Factors Influencing The Green Purchase Intention Among Consumers: An Empirical Study In Algeria, Abir Alalei, Muhammad T. Jan
Journal of Global Business Insights
The main objective of the study is to investigate factors influencing the green purchase intention of Algerian consumers using the Theory of Planned Behavior (TPB). Furthermore, it aims to examine the impacts of subjective norms, consumer attitude, environmental knowledge, and green label variable to the consumer purchase intention. The authors proposed the model of TPB that combines three constructs namely attitude, subjective norms, and perceived behavioral control. The subjective norms and consumer attitude variables were directly adopted from the TPB Model. In addition, environmental knowledge and green label variables were added based on the review of the literature. The study …
Human Relationship With Nature, Indigenous Ways Of Living And Regenerative Tourism Framework, Asif Hussain
Human Relationship With Nature, Indigenous Ways Of Living And Regenerative Tourism Framework, Asif Hussain
Journal of Sustainability and Resilience
In the post Covid-19 era, human civilisation appears to undergo a significant shift in social-ecological consciousness and an emerging concept of ‘regenerative tourism’ is getting popular. The concept acknowledges the strong linkages between humans and nature and together special conditions are created for life to renew and restore itself. While indigenous people have always been aware of their actions and their impacts on the socio- ecological environments, the scientific community has started to acknowledge indigenous knowledge and ways of living. and integrated intelligence. The key aspect of the indigenous lifestyle is the linkages with physical and social environments where humans …
Assessing The Application Of 𝛽-Weights And Structure Coefficients In Published Hospitality And Tourism Research, Millicent Njeri, Jeff Allen, Garrett Jennings
Assessing The Application Of 𝛽-Weights And Structure Coefficients In Published Hospitality And Tourism Research, Millicent Njeri, Jeff Allen, Garrett Jennings
Journal of Global Hospitality and Tourism
Multiple regression is one of the most powerful analysis techniques available to hospitality and tourism researchers for complex problems that may include prediction, mediation, and moderation. The interpretation of the results requires a two-step hierarchical approach. The first step is to determine whether the researcher has findings worth interpreting and reporting and the second step is to determine the effect(s) origins. This second step involves evaluating both the 𝛽-weights and structure coefficients. The purpose of this study is to examine the use of 𝛽-weights and structure coefficients while reporting univariate multiple regression results by hospitality and tourism researchers. …