Open Access. Powered by Scholars. Published by Universities.®

Business Commons

Open Access. Powered by Scholars. Published by Universities.®

Articles 1 - 4 of 4

Full-Text Articles in Business

Yala Designs Marketing Strategy, Anna Buckley Aug 2023

Yala Designs Marketing Strategy, Anna Buckley

Finance Undergraduate Honors Theses

This paper dives into the complexities of a sustainable pajama company's social media marketing strategy. This paper also analyzes the strategies of competitors and market leaders in an attempt to formulate suggested strategies based off their success.


Boutique Staffing Firm Internship: How Ai Is Changing The Staffing Industry, Garrett Larsen May 2023

Boutique Staffing Firm Internship: How Ai Is Changing The Staffing Industry, Garrett Larsen

Finance Undergraduate Honors Theses

This paper explores my experience as an Accounting, Finance, and Recruiting Intern for a boutique staffing firm in Memphis, Tennessee during the summer and winter of 2022 and my research on the current uses and future implications of artificial intelligence in the staffing industry. Specifically, it delves into my goals for the internship, my weekly tasks during the internship, and my observations of the internship. Based on my use of artificial intelligence for email marketing during the winter portion of the internship, I research the current uses of AI in the hiring process and the potential uses for the future. …


Supply Chain Management Thesis Internship - Courtavenue, Emma Easterwood May 2023

Supply Chain Management Thesis Internship - Courtavenue, Emma Easterwood

Supply Chain Management Undergraduate Honors Theses

An internship is a crucial way for students to gain real-world experiences in school. I was fortunate enough to be given the opportunity to intern with a digital marketing start-up called CourtAvenue in the summer of 2022. I learned many things about myself, and how businesses operate, and I had the opportunity to lean more into my creative side.


Social Entrepreneurship And Its Impact On Women In Poverty., Allison Primm May 2023

Social Entrepreneurship And Its Impact On Women In Poverty., Allison Primm

Marketing Undergraduate Honors Theses

Poverty is a complex issue that will require complex solutions. There is a disconnect between the two as people living in poverty usually connect it to ideas of self-esteem, pride, and confidence. In contrast, people who aren't living in it will connect poverty to the lack of material possessions and more physical needs. Proposed solutions and ventures that seek to assist those living in poverty must consider that each individual living in poverty has a different situation. This paper will explore the effect that social enterprises have on Women in poverty by providing employment, training, and support. The company Trades …