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Kennesaw State University

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Brand equity

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An Investigation Of Emerging Competitiveness Of Indian Brands And Their Strategies For Building Brand Equity, Shiva Nandan Feb 2020

An Investigation Of Emerging Competitiveness Of Indian Brands And Their Strategies For Building Brand Equity, Shiva Nandan

Atlantic Marketing Association Proceedings

No abstract provided.

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Corporate Social Responsibility In The B2b Market: How Supplier Actions Influence Buyer Expectations, Susan Saurage-Altenloh Phd Sep 2017

Corporate Social Responsibility In The B2b Market: How Supplier Actions Influence Buyer Expectations, Susan Saurage-Altenloh Phd

Atlantic Marketing Association Proceedings

No abstract provided.

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