Business Commons^™

Connected Consumers: Cognizance Of Provision Networks In Mundane Consumption, Stephen T. Weaver

Marketing Dissertations

Many types of product meanings have been investigated in the consumer behavior literature, and these layers of meaning have been shown to influence consumer behavior. However, very little research has attempted to investigate product meanings having to do with provision networks, that is, the people, places, resources and processes involved in creating products and delivering them to the consumer. In addition, researchers in several fields have argued that consumers have lost an awareness of provision networks due to their increasing size and complexity in the modern economy. This research indicates that some consumers are indeed cognizant of the systems of …

Risk And Visibility In Global Supply Chains: An Empirical Study, Hung V. Nguyen

Marketing Dissertations

Working with international suppliers in global supply chains, manufacturing firms now are faced with substantial supplier risks which could be triggered by disruptions in either their suppliers or the supplier’s market. Reactive actions to the risks, however, have usually been shown to be inefficient and sometimes ineffective. In this dissertation, therefore, I develop a theoretical framework linking some key relationship-specific capabilities to supplier risk. My contention is that the capabilities, when developed, can help proactively mitigate the risk. Thus, the model in this study is grounded in the resource-based and the relational views.

In this study, the survey method has …

The Role Of Dynamic Capabilities In Outsourcing Sales And Marketing Functions: A Resource-Advantage Perspective In The Context Of Consumer Packaged Goods, Belgin Unal

Marketing Dissertations

Outsourcing refers to contracting out the functions to a third party instead of conducting them in-house. The main contribution of this dissertation is to develop and test a model of successful outsourcing in the accomplishment of headquarters selling task. Specifically, it intends to (a) provide a theoretical framework for outsourcing partnership performance, (b) explore the potential complementarities construct in the context of a dyadic outsourcing relationship, (c) examine the role of learning dynamic capabilities in turning potential complementarities into outsourcing success, and (d) explicate the role of structural social capital as an antecedent to learning dynamic capability construct . The …

Understanding The Barriers To The Assimilation Of Interorganizational Technologies In Channel Relationships, Jennifer L. Fries

Marketing Dissertations

Organizations are increasingly focusing on their value chain activities in an effort to improve their performance, especially in the recent economic times. Improving the effectiveness and efficiency of their channel activities has become a focal point for many organizations. Interorganizational systems (IOS’s) have played an important part in this effort. While in theory, IOS’s have the ability to enhance the degree of cooperation and coordination between two channel partners, often the results obtained are not what is expected. Hence, it becomes very important to understand the barriers to the assimilation of these technologies. Drawing upon theoretical perspectives of governance, including …

Effects Of Family Structure On Compulsive Buying: A Life Course Perspective, Andrew Baker, George P. Moschis, Edward Rigdon, Anil Mathur

Marketing Faculty Publications

No abstract provided.