Open Access. Powered by Scholars. Published by Universities.®
Articles 1 - 3 of 3
Full-Text Articles in Business
Exploring The Intention Of The South West Of Western Australian Residents To Purchase Solar Panels Using The Theory Of Planned Behaviour Approach, Greg Murray
Theses : Honours
Global warming is a concern for many people around the world (Lorenzoni, Pidgeon, 2006; Searle & Gow, 2010). The negative effect of climate change is increasingly apparent (Belluscio, 2010; Dunlop, 2010; Hirabayashi, Kanae, Emori, Oki & Kimoto, 2008; Oelemans, 1994). In response to growing public concern, governments are implementing legislation and carbon initiatives to decrease the impact of climate change (Crane, 2010; D’Souza, 2005). Although these government actions are important to implement environmental preservation among industries, this study focuses on the intentions of purchasing behaviour of the individual homeowner of the South West region of Western Australia. More specifically, the …
An Investigation Into Some Of The Factors Having A Bearing On Interviewer Bias In The Western Australian Market Research Industry, Daniel N. Edwards
An Investigation Into Some Of The Factors Having A Bearing On Interviewer Bias In The Western Australian Market Research Industry, Daniel N. Edwards
Theses : Honours
The market research industry, like most industries operating in a highly competitive environment, is faced with a myriad of challenges. One of the foremost challenges is to deliver sound recommendations to clientele based on quality data on the market. One factor having a bearing on data quality is the problem of interviewer bias; interviewers introducing their own source of error into the survey. This dissertation uses a mass-administered, selfreport technique in a study of the interviewing staff of four Western Australian market research firms in an attempt to investigate the factors that constitute interviewer bias. The three broad areas of …
The Marketing Orientation Of The West Australian Wine Industry, Michael J. Stansby
The Marketing Orientation Of The West Australian Wine Industry, Michael J. Stansby
Theses : Honours
Marketing academics and practitioners have been studying the effects of marketing orientation on the level business performance for many years. To date, there has been little effort to develop a valid measure of marketing orientation, and analyse its impact on business performance. Because of the lack of such a measure, companies possess no specific guidelines how they may become more marketing orientated. This study presents a valid measure of marketing orientation and analyses its effect on business performance. A conceptual model for marketing orientation is presented. This model comprises of four components: customer orientation; competitor orientation; interfunctional coordination; and long-term …