Business Commons^™

The Use Of Persuasion Management Strategies By Identity-Vulnerable Consumers: The Case Of Heterosexual Male Shoppers, Linda Zayer, Cele Otnes

Linda Tuncay Zayer

This paper investigates the relevance of Kirmani and Campbell’s (2004) typology of persuasion management strategies to one group of identity-vulnerable consumers, heterosexual urban male shoppers of grooming and fashion products. Our informants use seeker strategies to refine their conceptualizations of heterosexual masculinity, or to gain expertise. In addition to the seeker strategies Kirmani and Campbell identify, our informants employ three new seeker strategies and use previously identified sentry strategies as seeker strategies. We offer theoretical and managerial insights for those interested in the shopping behavior of vulnerable consumers, and more specifically, heterosexual urban male shoppers of fashion and grooming goods.

High- Versus Low-Content National Cultures: Preferences For Type Of Retailer And For Human Interaction, Gregory Osland, Bela Florenthal

Gregory E. Osland

No abstract provided.

Leveraging Tourism Benefits From The Sydney 2000 Olympics, Bill Faulkner, Carmen Tideswell

Carmen Cox

This article aims to use the Sydney 2000 Olympics as a case study for reviewing the range of opportunities that exist for leveraging tourism benefits from major events of this magnitude. The method used to identify these opportunities was based on a series of industry workshops throughout Australia and a follow-up Delphi survey. The examination of the Sydney 2000 Olympics case has revealed that, beyond the visitors the event will attract in its own right, the tourism industry in Sydney and Australia more generally has the potential to benefit from a range of effects. These include longer term promotional spin-offs, …

Rejuvenating A Maturing Tourist Destination, Carmen Tideswell, B Sparks, S Noakes

Carmen Cox

No abstract provided.

Determinants Of International Equity Entry Mode: An Empirical Analysis, Ruth Clark, Fernando Robles, Syed Akhter, Marcilio Machado

Syed H. Akhter

No abstract provided.

Foundations And Evolution Of A Research Career In International Marketing, Gregory Osland

Gregory E. Osland

No abstract provided.

The Importance Of Language In International Knowledge Transfer, Lawrence Welch, Denice Welch

Lawrence Welch

Abstract &#; Drawing on insights from managerially-oriented literature, this article explores the role of management in situations where the market transaction costs of using local, independent operators are negligible at market entry, but grow over time. A key question pertaining to this situation is: what management instruments may ensure persistent concurrence between changing pressure for internalisation in a foreign market and the effectuated internalisation of a MNE in that market?

Key Results &#; The article demonstrates the operating cost saving potential of putting in place options for gradual internalisation. Practical examples of such options are outlined. &#; It is emphasized …

Economic Globalization And Caribbean Economies: Competitive Developments, Strategic Response, And Performance, Syed Akhter, Paul Pounder

Syed H. Akhter

No abstract provided.

Student Leaning Outcomes Assessment: Creating Change In Pedagogy, Laurence Minsky, Louise Love, Margaret Sullivan

Laurence Minsky

Presented with Louise Love, Vice President for Academic Affairs, and Margaret Sullivan, Chair, Marketing Communication Department, both of Columbia College Chicago.

An Investigation Of Corporate Image, Customer Satisfaction And Loyalty – More Than Just Monkey Business, Joanna Minkiewicz, Jody Evans, Kerrie Bridson, Felix Mavondo

Dr. Joanna Minkiewicz

No abstract provided.