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Sudhir H. Kale

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Full-Text Articles in Business

A Diagnosis Of Inherent Problems In Enhancing Service Quality Through Internal Marketing And Organizational Identification In Macau And Singapore Casinos, Sudhir Kale, Sangita De Jul 2014

A Diagnosis Of Inherent Problems In Enhancing Service Quality Through Internal Marketing And Organizational Identification In Macau And Singapore Casinos, Sudhir Kale, Sangita De

Sudhir H. Kale

With spectacular growth in demand since opening the market to foreign competition, executives within the Macau casino industry have focused their attention on enhancing capacity and opening new casino properties. Meanwhile, the Singapore casino market, barely two years old, has already produced revenues comparable to the Las Vegas Strip. Despite stellar past successes, the long-term scenario for the casino industry in both Macau and Singapore could spell trouble. Specifically, service quality stands to suffer because operators have not devoted adequate thought to their service culture and internal marketing strategy. With overall capacity in Asia slated to increase significantly in the …

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Assessment Of Reliability And Validity Of The Gambling Related Cognitions Scale (Grcs), Sudhir Kale, Chris Dubelaar Jul 2014

Assessment Of Reliability And Validity Of The Gambling Related Cognitions Scale (Grcs), Sudhir Kale, Chris Dubelaar

Sudhir H. Kale

This research sought to assess the reliability and validity of Raylu and Oei’s (2004) widely used Gambling Related Cognitions Scale (GRCS). Two samples were used in this study. In the “teenage sample,” 2,000 teenagers, aged 15-19, completed a web-based survey containing questions related to a host of gambling-related issues, including GRCS. The “university sample” comprised of 764 international students and 836 domestic students sampled from three universities in Australia. Our research used the same items as those utilized by Raylu and Oei (2004). After our exploratory factor analysis of the scale items yielded two factors for both samples, we tried …

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Change Management: Antecedents And Consequences In Casino Crm, Sudhir Kale Jan 2010

Change Management: Antecedents And Consequences In Casino Crm, Sudhir Kale

Sudhir H. Kale

Customer Relationship Management (CRM) continues to attract increasing attention within the casino industry. While the vital role of change management in making CRM projects successful has been acknowledged for quite some time, there is little in extant literature to explain the nature and conduct of change management in the CRM context. This article posits that relevant change management is a prerequisite for successful implementation of a casino's CRM. Change management involves five key initiatives: selling change internally, creating an appropriate infrastructure for change management, CRM-relevant training, a reconfiguration of the organization structure and performance assessment measures, and recasting existing incentive …

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Internal Marketing: An Antidote For Macau's Labor Shortage, Sudhir Kale Jan 2010

Internal Marketing: An Antidote For Macau's Labor Shortage, Sudhir Kale

Sudhir H. Kale

Gaming scholars the world over are in consensus about Macau's bright future as a gaming Mecca. The phenomenal growth in gaming facilities over the last three years has created an acute labor shortage in this Special Administrative Region of China. Moreover, around twenty additional gaming and hotel projects have been committed so far, all slated for completion in the next five years. Expansion on such massive scale will further intensify competition among employers to recruit and retain employees, particularly if the provincial government maintains its current restrictions on importing labor into the region. One, and arguably the only way to …

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Globalization, Reterritorialization, And Marketing, Sudhir Kale, Natalina Zlatevska Nov 2009

Globalization, Reterritorialization, And Marketing, Sudhir Kale, Natalina Zlatevska

Sudhir H. Kale

Accelerated globalization has dramatically altered the ways in which people consume, work, gather information, play and define their identity. Most extant discourse on globalization, particularly in the business discipline, ignores the impact of globalization on the identity of those affected. One of the key characteristics of globalization is deterritorialization; the severance of social, political, and cultural practices from their native places. Deterritorialization potentially destabilizes people's identity. In response, individuals will undertake activities and behaviors which help them "reterritorialize" and restore their sense of identity. This phenomenon has interesting implications for researchers as well as practitioners.

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A Trination Analysis Of Social Exchange Relationships In E-Dating, Sudhir Kale, Mark Spence Dec 2008

A Trination Analysis Of Social Exchange Relationships In E-Dating, Sudhir Kale, Mark Spence

Sudhir H. Kale

More than half a billion users across the globe have availed themselves of e-dating services. This chapter looks at the marketing and cross-cultural aspects of mate-seeking behavior in e-dating. We content analyzed 238 advertisements from online matrimonial sites in three countries: India (n=79), Hong Kong (n=80), and Australia (n=79). Frequencies of mention of the following ten attribute categories in the advertiser’s self-description were established using post hoc quantitative analysis: love, physical status, educational status, intellectual status, occupational status, entertainment services, money, demographic information, ethnic information, and personality traits. Past research on mate selection using personal ads and the three countries’ …

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