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Innovativeness And Competitive Advantage Among Small And Medium Enterprise Exporters: Evidence From Emerging Markets In South East Asia, Md Daud Ismail, Syed Shah Alam
Innovativeness And Competitive Advantage Among Small And Medium Enterprise Exporters: Evidence From Emerging Markets In South East Asia, Md Daud Ismail, Syed Shah Alam
The South East Asian Journal of Management
Research Aims: This study investigates the impact of innovativeness on competitive advantage along with the role of human capital and entrepreneurship orientation as drivers for innovation. Design/Methodology/Approach: The sample consists of small and medium sized manufacturers in Malaysia. A total of 193 firms participated. Data were collected via mail and drop-off survey and analysed using multiple regression analysis. Research Findings: The findings indicate that innovativeness significantly and positively influences competitive advantage. The effect of human capital and entrepreneurship orientation on innovativeness is also positive and significant. Theoretical Contribution/Originality: The findings of this study also have theoretical implications wherein the results …